Newsday and Gawker, the first sources to publish the two original photos of the Montauk Monster, are now a little suspect of the ongoing "buzz" this creature is maintaining. As such, they did a little digging and end up back at one of the first theories: could it be a viral marketing scheme? Their dissection of the creature results in more confusion--albeit organized, bullet-pointed confusion--and raises points for each case (it's real, and it's fake). In the end, there are some "untied loose ends" in the hoax theory...but there's also this Splinterheads movie site. Oh, and that shifty-eyed girl behind the first photo, who may or may not be related to the filmmaker. UPDATE: The movie site has taken down the photo--see their original posting here.





There is a Montauk Monster, you can see them all getting off the Hampton Jitney every Friday night!
*tumbleweeds*
I REALLY hate viral marketing.
Why can't it just be a dead animal? Is that too much to ask?
Perhaps the viral marketing is in the monster's name.
The City of Montauk has probably never had more press.
This whole thing is a nice setup for some serious disappointment. Including visiting Montauk.