Laugh Factory owner Jamie Masada has filed suit against his Times Square business partner, Show World owner Richard Basciano, claiming that he has been shaken down by the mob-connected adult theater owner. Masada alleges to have been threatened with a gun, coerced into contracts and even says that the club was told that "somebody could be killed" if a certain comedian was booked again. The suit pits the new, cleaned-up Times Square against its seedier past. Basciano has Gambino crime family associates and is the brother Bonanno crime family boss "Vinny Gorgeous." Masada, on the other hand, was personally asked to bring the Laugh Factory to New York by former Mayor Rudolph Giuliani in the wake of 9/11. "I thought, 'Yes, New York needs some laughs,'" Masada said when he agreed to bring the club to Times Square in 2003.