Dr. Jay Parkison, and Williamsburg, Say "Hello Health"

0807hellohealth.jpgLast year Jay Parkinson emerged as the doctor for the people, making housecalls and treating the uninsured. Now he is launching a franchise operation, called Hello Health, with the first outlet opening in Williamsburg later this month.

The WSJ checked in with the good doctor last month, and he got in to the intricacies of the franchise.

Hello Health is a neighborhood-based, Internet-enabled practice that sees you in person and communicates with you over the Internet. Patients become members for a Netflix-priced monthly fee and then pay fee for service. In-person visits, whether house call or in-office, will range from $75 to $150 cash. We will submit your claim to your insurance for you so you can be reimbursed but you pay cash up front.
He also noted that they'll be doing about 80% of their visits at the patients’ homes, but the "in store" procedures are reserved for those that aren’t appropriate for the home. Parkinson gets more in to details on his blog.

As for the space, at 105 Berry Street, it's "a 600 square foot street-level storefront that has two exam rooms," and Racked notes that "the launch party is set for July 31st."

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I'm surprised that I haven't seen the low-cost "self serve" health kiosks around the city yet. Since NYS doesn't mandate coverage, these would be a great way to get inexpensive access to minimum levels of service.

I'm surprised that I haven't seen the low-cost "self serve" health kiosks around the city yet. Since NYS doesn't mandate coverage, these would be a great way to get inexpensive access to minimum levels of service.

I'm surprised that I haven't seen the low-cost "self serve" health kiosks around the city yet. Since NYS doesn't mandate coverage, these would be a great way to get inexpensive access to minimum levels of service.

This question is for Anna Merkin, but anyone can chime in:

Since NYS doesn't mandate coverage, do you think some sort of "self serve" health kiosks around the city would be a great way to get inexpensive access to minimum levels of service?

buyer beware -- Dr. Parkinson is a pediatrician (possibly with an incomplete residency too) -- not trained to treat adults (and yet has been providing care to adults as per several articles here on gothamist and well documented throughout the web.) Ask anyone who has only an undergraduate medical education (i.e. no residency in a relevant field) if they feel comfortable treating adult patients in primary care. In my reading in comments on other boards Dr. Parkinson has replied that this is irrelevant based on the acuity of the patients in this practice. Access to healthcare for all is important, yes, but this feels a little dangerous to me.

Larry...
Thank you for the comment. After getting my MD at Penn State, I completed two residencies. The first was in pediatrics at St. Vincent's Hospital in the West Village. The second was in adult and pediatric Preventive Medicine at Johns Hopkins. After completing my second residency, I opened my practice last September and saw both children and young adults up to the age of 35 for acute and chronic problems as well as for preventive care.
Two other physicians have joined me in Hello Health. Dr. Sean Khozin is an internist from St. Vincent's. Dr. Devlyn Corrigan is an Emergency Medicine physician who has been practicing for the past six years just outside of NYC in an ER in New Jersey. We'll all be covering the spectrum of primary care for all ages. Hopefully we'll have the chance to meet you and change your mind. I'm pretty sure you'll like us all. Take care and be well!

This leech recently said on his blog that he wouldn't treat a patient who was "fat".

Then he sold out to some Canadian corporate and started cleaning up his views by secretly deleting his anti-corporate blog postings and with them my objection comments about his disrespectful attitude to overweight patients.

He's a nasty little self obsessed gold digger who can't see the point of insurance as his greed prevents him seeing insurance as anything but having to pay for others.

People should see "Goodbye Health" for what it is - a service that provides a good looking Doctor to hold your hand and encourages the young to go put off getting insured

Thanks for your reply Dr. Parkinson. I'm still uncomfortable based on my prior comments, but perhaps you can address these concerns:
- so you will not be treating non-pediatric (greater than age 21) patients in the practice?
- are you board certified in the two specialties that you mentioned? pediatrics and preventive medicine? (the American Board of Medical Specialties website doesn't appear to have any certifications listed for you)
- i'm aware that holding a NY license allows you legally to treat patients of all ages -- but is your malpractice provider aware that you, a pediatrician (with unclear board certification), have been providing medical care to non-pediatric patients? i would think that their rates would be prohibitive in this type of situation --
- sorry to scrutinize, it's just that these inconsistencies and the 'cherry picking' nature of your practice seem to be a bit hard to swallow from an ethical perspective.

Larry,
The vast majority of my patients will be under 21. However, a sinus infection in a 28 year old looks no different than a 21 year old with a sinus infection. A 28 year old who's had a difficult time with their health and has an early onset of diabetes and heart problems for example will be seen by Dr. Khozin. Dr. Corrigan, an ER-trained physician, will see people of all ages. I will see all children and those young adults with uncomplicated acute problems because I'm completely comfortable doing so because the focus of a training in pediatrics is uncomplicated acute problems. I am a licensed physician in NY state and this allows me to see a person of any age, but I restrict who I see based on age and type of medical problem. I'm not perfectly trained for seeing patients with an adult chronic condition and, therefore, my colleagues will see them. However, I'm perfectly trained to see a 26 year old with an ear infection. There is nothing magical that happens to your body when you turn 22 that precludes me from being well trained in acute problems in young adults. My malpractice provider has no qualms about me practicing medicine because my NY state license allows me to practice medicine. Insurance is not rated based on this. In fact, primary care of all ages has some of the lowest malpractice rates in medicine. We don't do a lot of risky, expensive procedures that markedly drive up malpractice rates. I get to decide what I am trained well in and what I have little training in. I would be doing a disservice to my clients and myself if I attempted to treat them without being well trained in what I was treating.

I am not board certified in either of my specialties because I do not believe (and the research shows) that being board certified improves outcomes for my patients and therefore makes me a better doctor. It is my ethical responsibility to stay up on the best practices and the best evidence so that I can do my job as best as I can. Again, I would be doing my clients and myself a disservice by not staying on top of the best evidence. Paying thousands to pass a multiple choice test will not make me a better doctor. In fact, octors are realizing that board certification is of no significant benefit and a waste of money without evidence to back up the fact that being board certified makes you a better doctor. There are large percentages of doctors who either choose not to take the test or choose not to take the test once their board certification expires. It simply doesn't correlate with physician quality. Keep in mind that being board certified also means that I could have scored a 99% or a 60% on a multiple choice test -- I still passed with both scores and would still be board certified. It's just a personal belief of mine. If you are not comfortable seeing a non-boarded doctor, there are plenty out there who are boarded -- like Dr. Khozin and Dr. Corrigan.
I also don't believe at all that our practice is cherry picking. I strongly believe that everyone needs a doctor no matter how healthy they are. Everyone is prone to acute problems and at risk of chronic conditions. Younger people are in fact more prone to acute problems but less prone to chronic conditions. We've set up the practice to cater to acute problems more so than chronic conditions. However, Hello Health will see patients of all ages with all matter of complexities.
If you are in the area, poke your head in the office. We can talk about this face to face if you'd like. It would be nice to meet you and I think you'd change your mind about us if you talk with us more in-depth about our practice and our philosophy. We plan on having these kinds of meet-ups in our space on a regular basis once we launch on August 11th. Both myself and Dr. Khozin are trained in Public Health and we'd like to have discussions on the current state of the healthcare system and how this personally affects you and us. It's a super interesting discussion. Keep in mind, we're also "freelancers" and responsible for finding our own health insurance so we're in the same boat as many of our neighbors here in Williamsburg. We'll be talking about the best options for health insurance in NYC amongst anything else that comes up. I hope you can come to one. Take care.

How are YOU going to be able to tell whether the child has an "uncomplicated" acute problem?

You haven't the training and it's obvious to everyone that you can't know what you don't know!

I worry for the young moms with kids who haven't got the time to find out about you and get duped into wasting their money because they see your adverts like the one on Bedford Ave station.

As for your claim that you are open to debate - you delete my comments on your blog and ignore my comments here.

You've said already that I'm too fat to be your patient - but am i also too fat for you to even talk with me?

thanks for your thoughtful reply dr. parkison, and for your honesty regarding your lack of board certification in either specialty.

i don't agree with your assertion that these certifications are unnecessary; they are one of many benchmarks that helps to maintain quality in the large pool of providers in this country. any group or academic practice in this city would require board certification of their physicians -- but you're right, you're under no legal obligation to obtain certification, but should something go wrong under your care it will attract extra scrutiny.

it is reassuring though, that you will be seeing only the children and adolescents in your practice and that your partners will handle all of the adult patients.

Good points indeed Larry. You do come under extra scrutiny when you are not board certified. Much of my research done during my second residency at Hopkins was on physician quality and the best way to measure quality. It's very unfortunate that we simply can't measure physician quality very well on an individual doctor basis, especially primary care physicians in small practices. Doctors don't see enough volume of super similar patients to have any sort of repeatable, reliable data. Another main reason for this is that only about 9% of physicians in small group practices use computers to document patient interactions. The healthcare industry is very much stuck in the pre-computer era. Once we have all of this data in a meaningful, analyzable format, we'll be able to determine statistics and outcomes in a much more understandable way. Then we'll have to work on translating this data so that it's understandable to the consumer. It'll be a tough challenge but it will be fully realized in a short time with the platform we've developed to power Hello Health. The commenter who accused me of selling out to the Canadians brought up an issue. I hooked up with Myca because they offered a very talented team to build the vision of the platform that I had in mind when I started my practice back in September (amongst many other opportunities). We've built a platform that functions somewhat like a secure, HIPAA-compliant Facebook for me to communicate with my patients and document all of these interactions so that we have meaningful data that we can use to discover our quality -- where we are doing well and where we need to improve. I have my doctor profile and you, as a patient, log in and create your profile. You then tell me what's bothering you in your own words and have ample time to do it and think about it...not like a traditional 5 minute nerve-wracking doctor visit where you may forget to tell me something. You then schedule your own appointment for our office or your home just like scheduling an appointment for the Apple Genius Bar. We can then follow up either in person or via IM, video chat, or email within the platform we've built. We communicate with you via the internet and we're also right down the street. It's about making a doctor visit easy so you get what you need when you need it. It's about good, open, honest communication using the tools we all use nowadays to talk to one another. Unfortunately, our insurance system pays doctors for volume, not customer service and good communication. We're trying to change that, so the focus is on your neighborhood, your needs and your health. We're also very transparent with our pricing. You'll know ahead of time how much we'll charge. We also stock about 200 generic medications in a full course, pre-packaged format -- such as Amoxicillin and Z-Paks and Cipro. These medications are often much less than $4 (hence the reason why Target and Wal-Mart can still make a profit at $4) and we sell these medications to you at our cost so you don't have to pay $30 at a pharmacy and you don't have to leave your home to get your prescription filled when you aren't feeling well.

HelloHealth.com is going to go live in a few days.

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