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Pinkberry Mandarin Citrus Juicer Sparks Outrage

072308mandarinjuicer.jpgChai Park and Jin Hee Lee, a law student and a lawyer, were stuck on line at a Manhattan Pinkberry last summer when they spotted the product seen here, an Alessi “Mandarin Citrus Juicer” that the frozen yogurt chain sells at some locations. They found the designer’s characterization of Chinese men as smiling toadies whose heads are great for squeezing juice a tad offensive. Though the Korean owners of Pinkberry insist the juicer has offended "no one," according to Racked it's no longer sold at that particular location in Koreatown.

Not satisfied, Park and Lee decided to draw a line in the sand and launched a “Drop the Juicer” campaign to “eradicate all Mandarin Juicers from the planet.” They say “the ‘mandarin juicers’ are to Asians what Aunt Jemima is to African-Americans, Frito Bandito is to Latinos, and anti-Semitic caricatures are to Jewish people… The message is simple: the ‘Chinaman’ will always remain a ‘Chinaman.’” (Of couse, Chinaman is not the preferred nomenclature.) And this isn't the first Alessi product to raise eyebrows among Asian-Americans: Behold the Mr. & Mrs. Chin Salt & Pepper Set!

UPDATE: We've received an email from Weber Shanwick, a p.r. firm that does "crisis management" and claims Pinkberry as a client: "We wanted to let you know that these items are being removed from our store. We started removing them awhile ago. We understand the concerns our customers had and we always appreciate and value their feedback. They were part of an eclectic collection and we in no way ever intended to offend anyone by displaying them." When asked if by "store" they meant "stores," the rep told us that all locations have been removing the Mandarin Juicer.

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Comments [rss]

  • namja

    Just a few points:

    1. Kudos to Park and Lee. They're being Americans. They saw something they didn't like, so they're doing something about it.

    2. Jews, Blacks, and Spanish people complain, whine -whatever you want to call it- all the time. And they get results.

    3. The juicer is a caricature of a Chinaman. Some Chinaman should be doing what Park and Lee (both Koreans) are doing. But the Chinese is weak. Am I being racist? Maybe. My brother's wife is Chinese. So that absolves me, right?

  • MisterTissue

    This isn't a guy who built the railroads here, Walter.

  • John Del Signore

    I don't see any connection to Vietnam.

  • GOP

    I'm going to make a big nose, big lip, dark face shaker used exclusively for ghetto passion (1/2 Alize, 1/2 Hennessy, twist of watermelon) and see if the blacks are "hypersensitive." (Not to pick on blacks; just to make a point to SP.)

  • fakenewyorker

    You need an education SP. You're bringing in all sorts of stupid shit about the hats and the racism of other races. You need to get over yourself. Whatever the fuck that means.

    The kids didn't like it, they don't want it sold, stop bitching and moaning, go write a letter to Pinkberry or buy some of those Chinaman juicers.

    Personally I couldn't give two shits. But I hate whiners of any stripe.

  • Chosun

    Oh, and it's funny you should mention "gook" being a derogatory term for Koreans. I remember debating it with some guy who insisted that it was a racist term for the Vietnamese. I had to correct him that the term "gook" came from the Korean word "han-gook", which means "Korean". Literally, it means "one nation", so to call someone a "gook" is essentially calling him/her "nation". The American soldiers used the term "gooks" for VC (initially) as a leftover from the Korean War...because apparently ALL Asians look alike, and they must be the same people...even though it's in a totally different country. Anyway, that's my understanding of it. Take notes, people...there will be a test at the end of the day.

  • Chosun

    The point is that most people (myself included, sometimes) can't tell different East Asians apart very easily, and some Asians get offended (which I always thought was really stupid). I've been confused for Chinese, Japanese, Hawaiian, and even Mexican and Guatemalan. I've also confused Japanese people for Korean, Chinese for Japanese, Chilean for European, and even German for Swedish. No offense was meant, and none was taken (I hope).

    What was my point? Oh yeah, I'd buy one of these juicers for my house. My cellphone has the Asian picture used in Harold and Kumar, and it cracks me up whenever I see it.

  • JacqueMehoff

    so Gook IS Korean? just kidding, I knew that.

    some people misuse these Asian terms.

    Why would Korea have ties to China unless it's the DPRK. and eating dog. China didn't try to kill you guys, it's the Japs.

  • Chosun

    Personally, I can understand their point in raising a stink over these juicers. I grew up in an all-white area in NJ and can't begin to tell you the amount of racism I faced there, but it was directed towards me in a negative light. In NYC, it's not as predominant and/or I don't see it nearly as much. On the other hand, I think individuals need to stop taking themselves so seriously. We have a lot of bad stereotypes about our people, but we also have a lot of great stereotypes as well. It's the context in which these stereotypes present themselves that determind if they are racist or not.

    For instance, if JacqueMehoff were to start talking to me about his time in China, I wouldn't get offended...however, I would let him know that I'm Korean and have no ties to China. No offense meant, and no offense taken. If, on the other hand, he continued to call me a gook after finding out I'm Korean, I'd break his legs. See how racism works?

    I have many friends who are Black, White, Asian, Latin, etc, and they may live up to stereotypes of their respective countries. We can point them out and laugh together because it's not meant in a derogatory tone. Stereotypes (generally) are there for a reason--Racism is the using of stereotypes to denigrate people. I've trained in Tae Kwon Do most of my life, and it cracks me up that I live up to the typical stereotype of "all Asians know martial arts"...and I do love me some kimchi, too. On the other hand, if someone were to call me a chopsocky, kimchi eating bastard, I would get pretty pissed.

  • SP

    Please explain exactly how it's offensive. How is this "racist?" What about this design belittles Asian people or somehow suggests that Asians are racially inferior? Is it the conical hat? What's wrong with conical hats? They have been used for thousands of years, are made from natural recyclable renewable materials (grasses, bamboo, paper, wood,) are light and provide good shade and protection from rain. And they look stylish. Is it the slanted eyes? Asians depict themselves this way, in their own art and comics. So is it because a European depicted the eyes this way? Are you saying that Europeans cannot caricature others? They should only caricature themselves? Now THAT is racist and stupid. Again, get over yourselves.

  • Kojak

    Its slightly offensive, but give me a break. Talk about a fat waste of time to petition for its removal.

    These are Asians making fun of themselves. If you can't joke about your own race, then your too much of a tightass.

  • JacqueMehoff

    I like the Jew big nose shoe stretcher idea from a poster at the racked site along with the big lips veggie peeler. I wonder if they're real products?

    it's funny though.

  • JenChungsBaby

    Big deal, I have the Jewish version. It's an old guy with a yamulke who's looking straight up at the sky. You spin the orange on his nose to get the juice out. My grandmother gave it to me along with a bar mitzvah card in Yiddish that I've yet to figure out. But I'm sure it's funny.

  • NannyState

    #52, all I know is that the "Frito Bandito" sold a lot of Fritos, particularly to me. I always wondered why they pulled that character promotion. I remember it like it was yesterday: it was 1974 and I was mid-bag when they dropped those ads. I never finished that bag and have rarely eaten them since.

  • nik13

    Just like Frido Bandito, PC killed Speedy Gonzalez too. Fastest Mouse in Mexico is deemed "offensive" to Mexican-Americans, whatever & will never again be seen on American tv. Never mind Speedy outran & outsmarted everyone & is a hero down the border. It's "what' wussy white people think, that is offensive.

    If only that Korean lawyer/law student combo figured out how to have sex, Pinkberry would have nothing to worry about.

  • demonyc

    to fakenewyorker re: fantasia image...

    holy crap!!!!!!!

  • JacqueMehoff

    Americans don't know anything about Ecuadorians, they can't spell it nor show where it is on a map.

    they'll just lump you in with the W*tbacks with anchor babies.

  • cucarachita

    (I just realized, however, that not all Hispanics are alike -- so maybe the Frito Bandito made fun of Mexicans and not Ecuadorians? Which would mean my Ecuadorian family was laughing about a Mexican stereotype -- which was not nice of us, so we apologize for that! -- and not a "hispanic" stereotype encompassing all hispanics. Hey! That also means Park and Lee are grouping all Hispanics into one little bandito! Shame on them!)

    What do they have to say for themselves now?

    PS - my mexican friend Milly liked the Frito Bandito just as much, though.

  • SP

    How exactly does pointing out cultural hypocrisy make me a racist, you fucking moron?

  • cucarachita

    My Ecuadorian mother and grandmother, and all my Ecuadorian relatives LOVED the Frito Bandito! He made us laugh, and we all used to do imitations of him and giggle away.

    I always wondered what ever happened to him! So, political correctness killed the Frito Bandito? All we have to say to that is: ¡Caramba!

    That said, I was at Pinkberry on 71st street the other day and wondered how long those citrus squeezing fellas would last.

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