The Van Leeuwen Artisan ice cream truck rolled up to DUMBO for a couple hours this afternoon, affording Gothamist a taste of creamy ecstasy. And not a moment too soon; driver Dan Suarez told us that a turf war had already broken out on Main Street with rival truck Tommy’s Ice Cream, whose owner told Dan he’s been working the block for four years.
One could see why Tommy would be threatened: there was an eager crowd gathered outside the truck to sample Van Leeuwen’s goods, which blow those nutty Drumsticks out of the water. Unfortunately, the DUMBO appearance was just a brief cameo; the truck can usually be found daily on Prince and Greene Streets in Soho and, after 7 p.m., on University between 10th and 11th. A second truck is coming soon to expand the operation, though Suarez tells us getting all the permits is “a nightmare.”






I tried the Gianduia and it was somewhat plain. I'll try one or two more flavors these days. Hopefully they'll be better than the first one...
Ice cream truck wars! Anybody else out there seen Bill Forsyth's film Comfort and Joy?
When I was a Good Humor man I had my share of run-ins with the local Mister Softee asshole. Typical stuff like jockeying for best position, blocking the street so somebody couldn't get their truck through. Once the dick threw a whole cup of soft-serve waste into my truck. No bloodshed though.
i was in a meeting and missed the ice cream truck today. oh well! maybe i'll take a long lunch in soho sometime soon...
I tried the Currants & Cream--the tart berries are great in the lightly sweet cream.