Heartland Introduces XL Beer

Heartland Brewery has just announced what they believe to be the Largest Glass of Beer Commercially Available (an application has already been filed with the Guiness World Records), it is dubbed: "The Beer Goddess." The three-liter glass holds 6.3 pints, 101.4 ounces, or 8.5 cans...and no matter what way you measure it, it's likely to be warm by the time you reach the half way point.

The glass can be filled to the brim with a choice of four of their Clinton Hill-brewed beers, with two additional beers available in the summer. The novelty is likely to wear off after a few ounces are imbibed, no matter what's in the glass. If you still want to take on the massive drink, however, it'll cost you $49 (plus tip!), and does not include the glass itself. The company has made a limited edition of only 100 Beer Goddess glasses, in circulation at their restaurants, and encourages only one per customer per visit.

Though the price tag may seem big, it comes out to a little over $7 bucks per (pint) beer...meanwhile those suckers in Park Slope are shelling out $95 for a regular sized (extremely rare, and allegedly tasty) lager.

Seen a bigger beer out there? Email beergoddess(at)heartlandbrewery(dot)com with a photo.

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

By Jen Carlson in Food on July 2, 2008 11:54 AM

Comments [rss]

TKaisen

A $49 pitcher. Awesome.

Snoopy

What size bag of chips should one eat with that beer? It's not even a gallon of beer. Big deal.

ANGRYGOD11

Great Idea! As soon as 1 idiot tries to chug the entire thing and ends up in the hospital (or the morgue), the publicity from the lawsuit will really help business.

JenChungsBaby

Ummm...publicity stunt?

SikBug

The Das Boot on the UES is two liters and is only like 20 something bucks. Sooo that kinda seems like a huge rip off.

Alex

That's awesome, but at 49$, that's a ripoff. I'd pay 30 max. A 7$ beer is already expensive, you should be able to save a little for buying in bulk.

lanciano

For that price they better let you keep the glass.

pabo76

If was into getting a 40... I'd just stop in any Bodega for a fine bottle of OE. Though Colt45 or anything else would do in a pinch ;)

Thespis

#12 - excellent point, they should cross-post this to Consumerist. Doing the math, if this "Beer Goddess" is $49 and holds 6.3 pints, that's $7.78 per pint. And, well, damn that's an expensive beer. $6.95 for a beer is highway robbery, but a surcharge for buying in bulk is just stupid.

gossipgirl

supersize me?

Snoopy

Are there buy backs after you drink three of them?

DanielJ

This can not be bigger than the 2-liter Boot you can get at Heidelberg. I'd rather drink out of a giant glass boot any day. Maybe even today.

WorksInDUMBO

Hello frat boy tourists!

Dude69

#2 - Yes, the $1 rule still applies, and the bartenders should complain to the stupid Heartland owner to stop this inane and ineffective promotion.

To think that I thought the yard at Jeckel and Hyde is too much beer.

Jerk Store

I know this is a gimmick and all, but this is awful. According to the menu online, a pint of beer at Heartland is $6.95. So you are paying MORE per pint, for beer that will inevitably be warm by the time you finish.

TK

TK: The last bar in the city...if they don't let me in here, I'm going to have to quit drinking!

TK's liver: Yay!

TK: Shut up, liver!

Neil Epstein

mmmm, beer.

nomnomnom

Won't somebody think of the livers??

matty

the 49 dollars will be nothing compared to the hundreds you'll stand to make on bets by finishing the whole thing.

moreice

Baladine Xyauyù is hardly rare. You can buy it at New Beer on Chrystie Street -- and for about a third of what they're charging at Beer Table.