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July 2, 2008

Heartland Introduces XL Beer

0807beergoddess.jpgHeartland Brewery has just announced what they believe to be the Largest Glass of Beer Commercially Available (an application has already been filed with the Guiness World Records), it is dubbed: "The Beer Goddess." The three-liter glass holds 6.3 pints, 101.4 ounces, or 8.5 cans...and no matter what way you measure it, it's likely to be warm by the time you reach the half way point.

The glass can be filled to the brim with a choice of four of their Clinton Hill-brewed beers, with two additional beers available in the summer. The novelty is likely to wear off after a few ounces are imbibed, no matter what's in the glass. If you still want to take on the massive drink, however, it'll cost you $49 (plus tip!), and does not include the glass itself. The company has made a limited edition of only 100 Beer Goddess glasses, in circulation at their restaurants, and encourages only one per customer per visit.

Though the price tag may seem big, it comes out to a little over $7 bucks per (pint) beer...meanwhile those suckers in Park Slope are shelling out $95 for a regular sized (extremely rare, and allegedly tasty) lager.

Seen a bigger beer out there? Email beergoddess(at)heartlandbrewery(dot)com with a photo.

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Comments (26) [rss]

The restrooms at Heartland Brewery will be busy.

 

So, the price is $49 because, I guess if you give the bartender $50, you tell them to keep the change for the tip. The $1 a drink tip rule should still apply here, doesn't it?

http://gothamist.com/2008/06/30/slow_economy_shrinking_bartender_ti.php

 

"and encourages only one per customer per visit"

I should hope so.

 

It might be worth it if it came in some sort of ice container to keep it cool.

 

Beerz as big as your head... or bigger.

 

I know Heartland's goal here is to create some novelty excitement, but it just doesn't do it for me. Really, just stick a handle and a spout on that thing, and you've got...a pitcher of beer. And I can get a pitcher of beer anywhere.

(Except with a pitcher, it won't spill everywhere when you try to pour some for your mates. I'm guessing 50% of every glass of this stuff ends up on the floor.)

 

Baladine Xyauyù is hardly rare. You can buy it at New Beer on Chrystie Street -- and for about a third of what they're charging at Beer Table.

 

the 49 dollars will be nothing compared to the hundreds you'll stand to make on bets by finishing the whole thing.

 

Won't somebody think of the livers??

 

mmmm, beer.

 

TK: The last bar in the city...if they don't let me in here, I'm going to have to quit drinking!
TK's liver: Yay!
TK: Shut up, liver!

 

I know this is a gimmick and all, but this is awful. According to the menu online, a pint of beer at Heartland is $6.95. So you are paying MORE per pint, for beer that will inevitably be warm by the time you finish.

 

#2 - Yes, the $1 rule still applies, and the bartenders should complain to the stupid Heartland owner to stop this inane and ineffective promotion.

To think that I thought the yard at Jeckel and Hyde is too much beer.

 

Hello frat boy tourists!

 

This can not be bigger than the 2-liter Boot you can get at Heidelberg. I'd rather drink out of a giant glass boot any day. Maybe even today.

 

Are there buy backs after you drink three of them?

 

supersize me?

 

#12 - excellent point, they should cross-post this to Consumerist. Doing the math, if this "Beer Goddess" is $49 and holds 6.3 pints, that's $7.78 per pint. And, well, damn that's an expensive beer. $6.95 for a beer is highway robbery, but a surcharge for buying in bulk is just stupid.

 

If was into getting a 40... I'd just stop in any Bodega for a fine bottle of OE. Though Colt45 or anything else would do in a pinch ;)

 

For that price they better let you keep the glass.

 

That's awesome, but at 49$, that's a ripoff. I'd pay 30 max. A 7$ beer is already expensive, you should be able to save a little for buying in bulk.

 

The Das Boot on the UES is two liters and is only like 20 something bucks. Sooo that kinda seems like a huge rip off.

 

Ummm...publicity stunt?

 

Great Idea! As soon as 1 idiot tries to chug the entire thing and ends up in the hospital (or the morgue), the publicity from the lawsuit will really help business.

 

What size bag of chips should one eat with that beer? It's not even a gallon of beer. Big deal.

 

A $49 pitcher. Awesome.

 
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