Gourmet Van Leeuwen Ice Cream Truck Hits Soho

Start sweating, Mister Softee. As promised earlier this month, artisanal ice cream company Van Leeuwen has brought high quality scoops to the city's streets at last. Soho is the first neighborhood to have their screams answered; scoops (starting at $3.50) are being dished out as you read this near the intersection of Greene and Prince Streets. Van Leeuwen reps tell us the truck will be there daily from noon to 7 p.m., including weekends – barring any savage turf wars with rival sweet pushers.