Naked Cowboy's Lawsuit Against M&M's Can Continue

2008_06_mm.jpgRemember when the Naked Cowboy sued M&M's maker Mars Inc. for $6 million, claiming a commercial showing a blue M&M in a cowboy hat, boots, and white underwear and holding a guitar in Times Square infringed on his trademark look? Well, a federal judge sent most of the lawsuit to pasture, but is allowing the Naked Cowboy's claim that it seems like he's endorsing M&M's to stand.

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Comments (4) [rss]

Where's that out of control vehicle driven by a cracked up teenager when we need it?

Hey, if I spent my life in underwear in Times Square, I'd expect big money from M&Ms ripping me off. He worked hard for that money!

What a talented individual.

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