With Brooklyn being stamped on everything these days, it makes sense that the owners of Brooklyn Brewery, Brooklyn Industries and Brooklyn Wine got together last week for a discussion on the branding of the borough. The NY Times reported back yesterday, declaring that Williamsburg is popular well outside its zip code, in Japan, and Chicago seems to be filled with fans as well. Brooklyn Brewery owner Steve Hindy stated: “We sell beer in Chicago, and Chicago people are not too enamored of New York. They really have, almost as bad as Boston, this inferiority complex about New York. But for some reason, they don’t blame Brooklyn.” Brooklyn Industries even opened a shop in the Windy City.




I think the Brooklyn industries in chicago is already open.
Also Brooklyn looks a lot like Chicago so maybe that's why Chicagoans aren't threatened by the name.
*shrug*
Interesting that the owners of Brooklyn Industries want to trademark the name, and they're not even from Brooklyn. Nice
"this inferiority complex about New York."
As someone who has spent time in both Chicago and New York I think Chicago does not feel inferior as much as New Yorkers feel superior, and it is fairly damn annoying. They are both great and very different cities so calm down.
Also, Brooklyn Brewery is pretty lame. The brewery is just for marketing, and most of their beer is produced upstate. It's also overpriced considering the quality.
The owners of Brooklyn Industries ARE from Brooklyn -- their website says they lived in Williamsburg for years before deciding to open the store.
Just because you weren't born in Brooklyn, doesn't mean you aren't "from" here. I grew up on Long Island, but have lived in NYC for almost 10 years (the last 4 in Brooklyn). I hardly ever make the trip out to the Island & I definitely identify myself as more of a "New Yorker" than an "Islander"
"Brooklyn Brewery is pretty lame"? OK, sonnyboy... keep buying into the advertizing and swallow your mass-produced, made-from-rice-and-corn, overpriced, tasteless Bud (Hey! Gotta be a Bud Man, right? All the ads show the Bud Man is cool! The Bud Man gets the chicks! Whoooeee! I'm a Bud Man!) Or is it that Mexican trash that uses artificial hops, and has so little flavor that they hoodwink you into squeezing a lime into it so that it at least has SOME flavor?
Garrett Oliver makes real beers at Brooklyn Brewery. Water, hops, barley, yeast. Period. Real beer for people who eat real food and want beer that has real flavor. Good flavor.
The cost of expanding their brewery in Williamsburg would be prohibitive, so yes, much of the beer IS made upstate... but beer IS made in Williamsburg every day. It's mot some kind of marketing trick as your ignorant response claims.
Just because they don't sell millions of cases a year doesn't mean jack. Macdonald's sells billions of burgers, but does that mean it's better than the few sold every day at Peter Luger's?