Planting Pennies for Page Views

Ex-Road Ruler, and current-prankster, Jake Bronstein was back on the streets recently. This time he wasn't trying to get laid by wearing a wookie suit on the subway, he was getting strangers lucky!

Putting $50 of pennies to use, he "affixed little messages to the underside (the 'tails' side) using spray adhesive and gobs, and gobs, of patience." What would the lucky penny-picker-upper get? A message saying "It's Your Lucky Day" immediately followed by a plug for Bronstein's website! The penny plug did yield some unsubstantiated facts about the oft cast-aside coin, however:

• A lone penny is more likely to be picked up then a penny placed in a group.
• People instantly understand what it is you’re doing when you put a penny down… and they smile.
• People are almost twice as likely to pick up a penny in Soho than they are in Williamsburg.
• Homeless people aren’t nearly as interested in pennies as one might think. In fact, they find them borderline insulting.