May 30, 2008
I'll Take That Shake Shack To Go, Please
Brooklynites may no longer have to haul across the bridge and wait in endless lines for burgers, dogs, and concretes at the Shake Shack. Or at least they won't have to cross the bridge -- the Daily News reports that Danny Meyer will be opening a Shack outpost in Brooklyn, and it's going mobile.
Unlike the Upper West Side outpost planned to open later this year, which will be a brick-and-mortar affair, Brooklyn will be getting a Shake Shack truck, likely to be parked in Downtown Brooklyn during the week. "The Brooklyn truck could set up shop in the MetroTech plaza for lunch by the end of the summer. The truck is expected to hit other spots on weekends and at night." Presumably, a webcam will be attached to the truck to judge approximate wait time, like the one in place at Madison Square Park.
A spokesperson for Meyers' Union Square Hospitality group, when asked if Brooklyn was indeed the next Shack location, replied, "New York is a city of five wonderfully distinct boroughs. As we expand Shake Shack, we want to think about the city as a whole." Sounds like a yes.
Photo of Shake Shack line at 4 p.m. courtesy Harris Graber's flickr photostream.
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Why are all those people lining up to get slaughtered, ground up and served as burgers? It mystifies me.
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this man can do no wrong. danny meyer, will you marry me?
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ba ba ba sheep.
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Does anyone else out there think Shake Shack is... just not that good?
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colochita - yep.
the obsession with shake shack in this city (and on gothamist) is hard to explain. better burgers can be found in multiple places - and the lines aren't 30 deep.
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Colochita:
The biggest complaint I have with them is that they are inconsistent. I've had good burgers from them and I've had lousy burgers with burnt edges from them. If you aren't looking for slightly charred grill style burgers, go to The Burger Joint at the Parker Meridian. It's a better burger for a slightly cheaper price.
Besides, no one really waits on a 1+ hour line just to get a burger. People go in groups and enjoy the social experience. At least I hope they do, because otherwise, that's just sad.
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I just hope that truck doesn't park anywhere near the Real World condo. That would mash up two icons at opposite ends of the likeability spectrum into a Real Shitburger.
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When Myers dies all the cows/bulls will go after him
in the afterlife "he who eats animal dies like animal".The Union Sq.Guru told me that.
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yes please move the vanguard of shake shack's burgeropolis to a wider NYC occupation so madison square park's location can be for locals and I don't have to eat burgers at 11am to beat the crowd. thank you!