May 21, 2008
Dreamland Looks to Reopen this Summer
On March 22nd Lola Staar opened up her Dreamland Roller Rink inside the historic Childs Building on the Coney Island Boardwalk. The temporary rink was paid for by Glamour and Tommy Hilfiger, who sponsored a contest Staar won.
At the time, Staar (real name Diana Carlin) hoped to move the rink into the former Washington Bath House after her time ended at Childs, but without sponsors helping out monetarily she's on her own to reopen the rink.
Lola has been working night and day to reopen the Dreamland Roller Rink. She has overcome many obstacles in the labyrinth of obtaining permits and insurance for the rink. These obstacles have added exorbitant costs to the reopening of Dreamland! Costs that we simply cannot cover with the budget in our business plan. After some generous donations we are very close to being able to reopen.... but we aren't quite there yet! Hence, we need your help to reopen the fabulous Dreamland Roller Rink.If you'd like to see this great addition stay on Coney Island, toss some change in the donation hat. Chipping in will even reap you some rewards, from getting your name glittered on a rollerskate plaque to a season pass to the rink.
Photo by Adrian Kinloch.
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a real life xanadu?
why doesn't the show donate some money and use it to advertise? cross marketing anyone?
the start of the summer is a BAD time to open an indoor skating rink. nobody is going to pay to skate indoors when you can skate outdoors for free with a live dj.
it wasn't just the violence that shut the nyc rinks down, it was also the price of admission, their locations & most importantly: the lack of roller & inline skaters.
that's why the roxy had to appeal to women's birthday parties & even that wasn't enough to sustain a weekly party.