Get Out an Extra Quarter: NY Post Raises Price to 50¢

2008_05_nypost.jpgThe Post is doubling its weekday price to 50 cents. Why? It's the "result of increased production and transportation costs."

The Post's owner, News Corp./Rupert Murdoch, first offered the tabloid for 25 cents in 2000. When the Post managed to surpass its archrival, the NY Daily News, in circulation in 2007, the Post went back on sale at 50 cents, but for only 10 days, leading Daily News editor Martin Dunn to say, "We did seven years of them being half our price, and they could barely give it seven days. All of a sudden they’re squealing like a pig stuck on a skewer.” (The News currently leads the Post in circulation, but by a mere ~14,000 readers.)

The Post has long been considered profitless, which is why Murdoch hoped to buy Newsday, in order to consolidate backend production operations. Recently, the Post's format went a little smaller, perhaps so it could be printed on the same press as another News Corp. newspaper asset--The Wall Street Journal. And today, the Post makes rallies to fellow News Corp. employee Bill O'Reilly's defense by slamming O'Reilly bete noir Keith Olbermann.

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Comments (15) [rss]

i don't read that crap even when they are giving it away.

whenever i see someone reading it, i know immediately that they are stupid.

About Zodak's comment.
That's what I thought before I learned
1. Most of my supervisors read it.
2. News from New York Times is not perfect

The Post's new trim size blows. Makes holding and reading the paper VERY DIFFICULT because it's almost square, like the shape of a 12" record. Especially on Sunday all the heavy glossy stuffing just slips right out now, but then again, maybe thats a good thing Page Six magazine.

50 cents an issue means I'll stop reading the post regularly, especially with the freebies (metro & am) getting better.

PathToWisdom,
1) your supervisors are not smart
2) i don't read the times either.

I get the Times delivered at home and grab either the Post or News for my subway ride to work. The Post's circulation is going to drop seriously with the price doubled and the size slashed. As embarrassing as it sometimes was to be seen holding the Post it's now even more embarrassing holding its new shrunken form. I had already switched full-time to the News just because of the shrinking. Now there's zero incentive to get the Post.

I read whatever is leftover in the lunch room at work. I'm cheap like that.

i read whatever is sitting on the subway seat next to me. keith kelley's column is a good read but otherwise, the Post is pretty bad and is definitely not worth 50 cents.

(i miss the Cents sign.)

(i miss the Cents sign.)

50¢ is too much for the post.

the post is the most honest newspaper out there. All you have to do is read everything they say in reverse. If they say one thing, believe in the total negative of it and you'll get the truth.

*the Post is pretty bad and is definitely not worth 50 cents.*

and oil's really not worth $130 a barrel.

The Post has long been considered profitless

I guess it's a Freudian slip that I first read that as "The Post has long been considered pointless."

I'm a die-hard Post reader, but I'm sorry, it's not worth 50 cents most days of the week (Thursday and Friday with the weekend Arts previews, perhaps, Monday's Pulse featuring pictures of new shoes doesn't even come close to justifying the price).

50 cents for toilet paper is a pretty good deal.

"Profitless" is an understatement. They've been operating at a loss for a long time.

If I want news I read Gothamist. They save me the 50 cents by linking to every local newspaper anyway!

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