Brazilian Business Paper's Nuanced Grasp of Economics Highlighted in Ad Campaign

The image below isn’t a rejected Rage Against the Machine album cover, but rather an ad campaign for a leading Brazilian business newspaper, Gazeta Mercantil. Designed by illustrator Pedro Izique for the São Paulo office of ad agency JWT, the print ad redesigns the Dollar, Euro and Yen with images of “some of the most important events of the last century.”

For the U.S., that means 9/11, pot, oil, war and Arlington Cemetery. The slogan? “Understand the real value of money”… man. The only thing missing is an image of Che Guevara bayoneting George Bush as he bites into the neck of the Statue of Liberty, but with a little photoshop, this could make the perfect dorm room conversation piece. High res versions are here, so go nuts, hippies.

Email This Entry


Comments (17) [rss]

These are great

John, you're really a classless moron.

I disagree, I quite enjoy John's writing style and acerbic wit. And these ads are pretty cool... and I sincerely hope someone takes him up on the Bush/Liberty/Che offer, and one-ups it with Marx and Adam Smith duking it out in the background, while John Maynard Keynes shotguns a beer.

Those are stunning! At least as pieces of art, that is.

I'm not sure I get it.

Che Guevara bit the neck of George W. Bush? No wonder he's dead.

A nifty piece of art, if somewhat topical. If it annoys morons, so much the better.

hey - that's OUR a-bomb on that yen note!

Europe gets off easy. Even blown up I see only the slightest reference to their racism. C'mon, where are the swastikas?

Yeah really Europe without Nazis? Like money didn't have anything to do with that.

Trite and heavy-handed? Swell.

Holy crap this is awesome!

Great work of art, albeit hackneyed lefty propaganda - kind of the liberal nutcase version of some socially conservative nutcase montage of aborted fetuses. Visually, it is pretty damn cool.

Also love the tone of the post - nothing wrong with defiantly proclaiming a... centrist take on it. There are plenty of posts on Gothamist coming from the lefty choir - not that there's anything wrong with that. Now what Gothamist needs is some obnoxious conservative contributor to heckle. Picking on Jen Chung's grammar is so damn old!

Its right on the money.

Why is the Challenger explosion going upwards? Is that because gravity is upside down in Brazil?

Post a comment (Comment Policy)

Tips

Get your daily dose of New York first thing in the morning from our weekday newsletter, now in beta.

About Gothamist

Gothamist is a website about New York. More

Editor: Jen Chung
Publisher: Jake Dobkin

Newsmap

newsmap.jpg

Contribute

Latest Tip:

The Evolution of the Hipster: from 2000 to 2009
[more]

Latest Photo:

Subscribe

Use an RSS reader to stay up to date with the latest news and posts from Gothamist.

All Our RSS

Follow us