May 9, 2008
Beer Bike Pedals Into Town
Amstel's Beer Bike
As far as marketing ideas go, this one may just take the beer-battered cake. May 15th marks a Dutch invasion of the Upper West Side in celebration of Dutch heritage, and the Amsterdam-brewed Amstel Light has kicked in with a takeover of Amsterdam Avenue on that day. They'll be giving away 150 bicycles (which should never be driven after imbibing their brew), offering up drink specials, and doing other things that aren't nearly as amazing as their "unique 10-person "Beer Bike"! Best worst idea ever? Come watch the drunks fall off one by one. (Hope Amstel got insurance!)
This all takes place on Amsterdam Ave. bet 73rd & 74th St. starting at 2 p.m., with drink specials at pubs all along Amsterdam Ave (72 St.–86 St.) from 5:00–8:00 pm.
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BEST idea EVER
And my birthday is just around the corner, people... Beer Bike: The cause of, and solution to, all of life's problems.
Possibly the greatest idea ever...
I hope there are seat belts!
So much better than an ice-cream truck. Awesome.
Yeah let's peddle around like fat asses drinking beer.
Pure Genius... Cheers
Let's race it against the Ganja-mobile!
this is amazing. And by the way, riding a bicycle while (mildly) intoxicated is also amazing.
The Dutch keep this up & they just might end up ruling the world!
Wear your clogs...it's even better.
amazing!
are these bikes free? whats the catch?