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Early Addition
Rendering of retail space via Prudential Douglas Elliman.
Just after Apple turned sour on New York (and vice versa) over the city's green apple logo, Microsoft is primed to plug into the retail racket with their very own outlet.
The Brooklyn Paper reports that the nation's first Microsoft store might be in Brooklyn; the company is eyeing the ground floor of the former Williamsburgh Savings Bank. If they seal the deal, they'll be taking one of the locations Apple scouted out for their first Brooklyn store.
The 33,000-square-foot space spans two levels, and cannot be altered due to its landmark status. Faith Hope Consolo, of Prudential Douglas Elliman, said they "will lease the former bank space for $2 million per year or sell it outright as a single 'commercial condo,' has been talking to other high-end outfits, including Barneys, Sony and the Metropolitan Museum of Art."
Meanwhile, Apple reportedly has their sights set on Williamsburg and Downtown Brooklyn.
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I really don't see a Microsoft store taking off. Their brand just doesn't have a "hip" factor.
I never understood why people would spend their time @ the Apple store (at least in SoHo) checking their emails and doing their bills. In public.
this is the Classic Wendy's move. How does Wendy's find out where to open a store? simple. They just open next to Mcdonald's. Mcdonald's does all the calculations and prospecting work and Wendy's reaps the benefits.
Did they render that using The Sims? What a joke.
The zune is hip... yeah, right!
What would be sold in a Microsoft store that you can't download somewhere?
They oughta just take all the money they'll spend on that store, put it in a bag and burn it in the middle of Flatbush avenue. At least we'd be spared the sad spectacle of another store closing in downtown brooklyn...
A space that gorgeous deserves to be seen. I hope a nice high-end retailer (whether Microsoft, Barneys, Sony, or whoever) really does set up shop there.
Remember that old post about the gorgeous yet mostly unseen lobbies of NYC.
Or maybe they make it a Games for Windows/ Xbox store.
i can't wait til brooklyn becomes a giant mall! just like manhattan!
fail!
Jon Keegan is a douche bag. If the avatar is a picture of the individual then he's a douche bag. If this person thinks the picture is funny then jonkeegan is a douche bag. If this person believes the picture is cool then jonkeegan is a douche bag. So, that avatar makes jonkeegan a douche bag.
Other than that I think your comment is awesome and totally agree with you. I agree with a person that I'm assuming is a douchebag.
I think I've written a very useful comment.
fine i guess i'll say it
Apple sucks
Apple does suck but the Microsoft store isn't going to do well in Brooklyn.
What makes the Apple stores unique is that they have people there to help you with your purchases (support-wise). Some of it is free and some of it comes under a support agreement (I think it is called AppleCare). Microsoft does not have strong enough partnerships with its hardware vendors to be able to offer something like that.
Nothing would please people more (and they probably would pay for it too) than to have a place to go to and have someone assist them with a driver issue, bsod, or whatever. Regardless of the PC being HP, Dell, Acer, eMachines, etc.
It is probably just going to be a Zune/Xbox/MS Games/Software store with nothing else. Maybe sell keyboards and mice. That is no different from any other electronics store. They really need a section where there are couches and people can lie down and talk to a shrink about their Vista experiences.
Microsoft might as well open in a bank, for all the lively, energetic zeitgeisty shit that they've brought into our lives since Windows95. Maybe I'll go in and splurge on a racy keyboard. ( cough )
"What makes the Apple stores unique is that they have people there to help you with your purchases (support-wise)."
Maybe it's just me but I can't get the time of day at an Apple store. I've walked out twice with credit card in hand.
What a waste of a gorgeous space that would be.
What sonyactivision said. Ditto.
Actually, sonyactivision, it was a bank. There you go!
Exactly.
But a Commerce Bank branch would be more appropriate than this classic space.
The selection of Microsoft compatible products (hardware, software, operating systems) is far,far greater than Apple. You cannot hope anyone they hire could help you with all these options and combinations. Unless they limit their store offerings, I cannot see how this would work.
they need space to sell that oh-so-cool zume?