April 10, 2008
Will New Yorkers Wear Nubrellas?
While you may not need an umbrella on a day like today, if rainy days often leave you fumbling as you multitask -- there may be a solution: this new umbrella from the future! It will keep you dry while you check emails on your iPhone, smoke a cigarette, and search your bag for coffee money (the website even shows a cyclist using one).
ABC News tells us "The Nubrella is a big plastic dome that rests on your shoulders. It keeps you dry through the strongest rain storm," and it will only cost you your dignity (and $49.99 + tax).
Their reporter tested it out on the streets of New York and said, "immediately people's heads turned. I was instantly the center of attention." Would you don a Nubrella? Aside from how much space they take up, they also might make navigating the sidewalks a bit tricky given they aren't very maneuverable.




Wear a raincoat with a hood -- much more practical.
Does it count as a facial if she's wearing her Nubrella? These are marketing issues---its a whole new paradigm (silent G)
Yup
Ya know.... If you found a way to soundproof these things, I would buy stock in the company. It would be perfect for the LIRR. (Sorry, it was too easy.)
We have had people commenting about the nubrella trend on our website, check it out if your interested:
http://edopter.com/trends/Nubrella
If someone wearing a nubrella was getting mugged, would you help them?
I didn't think so.
as long as they don't poke me in the face because they're super large, then i'm all for people using them. that wouldn't make them any less douchebagby though.
god, i really hope this doesnt catch on.
WOW! I think that the design grants for "C" students at Pratt's industrial design department should be increased.
God only knows what earth shattering solutions they would be able to come up next.
A little rain falling on you won't look as bad as wearing this thing.
The Future is Here!
Moronic!
im sure it will look just lovely when she sneezes.
It's the Opti-Grab of rain gear!
It's the novelty umbrella hat for the Dwell/DWR set!
Today's woman is so independent and modern!
Although she looks hot with this "Hat" I doubt it will catch on with the investment banker types and their trophy wives.
I can see at least one {other} practical use. Say, if someone would like to 'recycle' the 'air' they breathe. >:-)
Yeah, cause New Yorkers need one more way to operate umbrellas moronically...
can you breathe in there?
As if the people walking around with golf umbrellas weren't bad enough...
should be perfect for that attention whore and her delorean
open the pod bay doors, hal
Yeah I'm sure it's great smoking a cigarette in there.. the burning plastic is a carcinogenic bonus.
Oh my God, THIS ISN'T NEWS! Gothamist drops another ridiculous post TO INCREASE THEIR HIT COUNT. BLAAAAURGH!
(To be clear, this is not a serious post. It's satire, of the most high-minded sort.)
I'm still waiting for the neon glowstick lightsaber handle umbrellas that they showed in bladerunner.
Without a doubt the silliest thing I've seen today...
They should make it opaque so the people wearing it can't be id'ed...
I already have one of those and wear it every day.
Possibly sort of semi-tolerableish for a woman. For a man? Not in a million years.
it's like the pope mobile without the pope....
Bubbleboy approved.
I'll stick with my Brockabella, thank you!
Thought this was relevant
handless umbrella
i work in the media and spoke with a friend and heard this guy has gone through 3 pr firms in a month and stiffed all of them. the rumor is there are no nubrellas available. people are buying them and not getting them. cause they dont exist past a few prototypes
It won't be as bad as the idiots who use golf umbrellas. I swear, all it takes is a tiny sprinkle and every primadonna in midtown is opening up an umbrella that could cover a Volkswagen.
tto hell with the umbrella... somebody give me the phone number of the woman modellin that goofy thing...Ming Gatz
I'm still waiting for my Blade Runner umbrella that lights up.
Stop all this fussing around. Why don't people just call a car service? Dial either the 7's 5's or 6's if it's raining.
Only President Bush should be approved to wear this contraption. It would make him appear...even more anti-presidential.
From the makers of the Man-Zier ......comes Nubrella. What about the Brock-umbrella?
i got one of those micro umbrella. i rather use that.
Why are people waiting for their Blade Runner umbrellas? I've had one for ages. Works great, and I get a lot of compliments. Just go to the Halloween store near Astor. Or if you're lazy, google "Blade Runner umbrella".
I think the Nubrella looks stupid, but OTOH, short people can't poke me in the eye with pointy metal bits like normal umbrellas, so I'm all for other people owning them.
www.myspace.com/annespantsband
thirty is young when you are seventy
Aside from how much space they take up, they also might make navigating the sidewalks a bit tricky given they aren't very maneuverable.
Yes, given that they aren't very maneuverable, it would indeed be tricky, especially when you have to walk on sidewalks in front of construction sites, where they make these little plywood tunnels to walk through single file.
I wouldn't think they'd be very stable on one's shoulders, either. Is it just a strap going from the inside front and around the back of the neck? One gust of wind and the bubble's gone!