Momofuku Ko Reservation Madness to Begin at 10 a.m.

Heads up: David Chang's latest creation, Momofuku Ko, will be open for online reservations at 10:00 a.m. today, so cancel your meetings, bookmark the URL and prepare to crash the site's server. Will the dainty new baby live up to the breathless hype that swirls around Chang's burgeoning empire? Only the quick-clicking lucky few will find out anytime soon.

As we described last week, Chang deliberately decided not to take reservations by phone and created the first-come, first-served online system to ensure equal access to the 14-seat hot spot. Even Gourmet writer Ruth Reichl was denied a reservation when she personally hit Chang up for one.

If you are one of the internet elite to get through, you'll see a confirmation email like the one here (seen by eGullet's Steven Shaw when the site went live in beta mode for a few minutes recently; sadly for him, it didn't result in an actual reservation).

UPDATE: As expected, the site crashed almost immediately and is currently locked in a defiant "Service Unavailable" stance. Did anyone get through? Eater is live blogging their reservation attempt.

Photo courtesy of eGullet.