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February 24, 2008

Elsewhere in the Ist-a-Verse

obay_collegesontario.jpg
Photo credit: sniderscion

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Comments (1)

As a parent AND a semiotics major, these ads caught my eye. Happy shiny people juxtaposed a pill bottle? That's nothing new. But the name was telling: "Obay". Obeying elders went "out" with the Old Testament. I thought everyone knew that. But perhaps I was just lucky enough to have parents who could not have cared less what I thought or what I did with those thoughts. Our culture discourages curiousity and teaching kids critical thinking is not as easy as it seems when they're publicly swept up into the media carnival and parents have to resort to extreme measures (drugs) just to stay in touch. The point is, this ad raises questions for kids and parents alike and hopefully exposes issues relating to how we educate our kids. It would be better if there was not follow-up advertising.

 
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