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No More Pandas with Chinese Accents

An animal near and dear to the Gothamist heart has been embroiled in a Super Bowl controversy! This year's wardrobe malfunction is now the debate over an animated ad from SalesGenie.com that features pandas.

During the commercials, two pandas discuss how to stay in business while speaking with Chinese (English-as-a-second-language) accents. There is also one panda who speaks in non-accented English. After the growing criticism (even College Humor dubbed it "the first commercial to offend over 1 billion people"), Salesgenie CEO Vin Gupta - who wrote the panda ad and his company's other Super Bowl ad with the South Asian man - told the NY Times the panda ad would be withdrawn.

“We never thought anyone would be offended,” said Mr. Gupta, who developed and wrote both commercials himself.

“The pandas are Chinese,” he said. “They don’t speak German.”

Still, “if I offended anybody,” Mr. Gupta said, “believe me, I apologize.”

Dude, if he produces an ad with a baby polar bear for next year's Super Bowl, it better have an accent straight out of Nuremberg! Still, the ad with Ramesh (who mentions his seven children) will still be shown, and Gupta ("who described himself in the interview as half-Indian and half-Jewish") said, “People have been making fun of my accent for years. And I love it.”

Did you think the ad was racist? We just thought it was just terrible first and offensive second. It now sounds more misguided, in the same way trying to use "ching chong" as fake Chinese isn't the greatest idea. And after the jump, our video of two pandas fighting over a shirt.


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Comments [rss]

  • True

    The ad is a success; it got people talking about it. It is cartoonish, cute.

  • True

    Alex, do those Chinese people have an accent? The point is do they make the conection between them and the pandas.

  • Alex

    Me and my white friend were watching it at a house with a bunch of Chinese people. Talk about awkward...

  • "Yo quiero Taco Bell"

    "Always after me Lucky Charms"

    Ethnic characters are often used to sell crappy products. Sometimes, they are offensive, sometimes they are not. Does anybody remember The Frito Bandito?



    Geico pokes fun of this concept by offending cavemen.

    It's obvious Mr. Gupta succeeded in getting the attention he craves.

    Let's ignore this and maybe it will go away.

  • Polite New Yorker

    Pandas are indigenous to China, so if by some miracle they were able to speak, opened their own business in China, and then learned English, it would be safe to assume they would speak with a Chinese accent. Pandas are at an advantage in China, as they are exempt from the government's "one child" policy. They have also avoided joining Falun Gong, also a smart move.

  • coolmidwestguy

    Asians may talk funny but at least they're not lowlife leeches among our society.

  • fakenewyorker

    let them cry hughgass, you just look like a douche and a bigger crybaby for whining about it.

  • HughGass

    didn't realize how thin yellow skin is. THE BIGGEST crybabies.

  • JohnTheDesigner

    shiite, sorry bout the multiple posts. server errors...

  • Rocknrope

    I'd love to see the close ratio on those 100 free sales leads you receive. "Chumming" is right.

  • JohnTheDesigner

    overall i think we all need to lighten up and stop being so sensitive.

    but i would like to point out that some accents are perceived as a plus, other accents are perceived as otherwise.

    for instance: anytime a brit friend of mine opens her mouth at a meeting, it's automatically assumed that she knows what she's talking about. positive assumptions are ascribed to her because of her accent.

    at the same meeting if an asian guy contributes a valid point, but packaged in a chinese accent, the same assumptions are not granted. fact is, we assume someone thinks the way they speak.

    in a social capital context, british, french, italian, latin accents are commonly noted as being desirable, even sexy; so anyone or any panda portrayed with a western accent is usually a good thing. because of fundamental linguistic/tonal differences between east asian languages and western languages, eastern inflected accents, to the western listener, often come across odd if not flat out undesirable --- not flattering for the speaker.

    finally, i also noticed in the commercial, the male panda has the heavier accent.

    that said, we shouldn't be so sensitive. if there's a stereotype asians need/want to counter, rather than complaining, they should just get out there and be that counter-stereotype.

    asian guy, home w/ da flu

  • babyhitler

    don't asian people remind you of the R0bear Berbils on thundercats? It's like they are these little android bear robots that everyone likes to pick on cause they are an insular society that likes to produce goods and just live without encroaching on others.

  • berniegoetz

    If Glengarry Glen Ross is even vaguely representative of sales douchebags, I think the ads accomplished exactly what they likely intended: free publicity for a business model that attracts money-hungry sharks who probably give the least amount of shit about political correctness. I think the technical term is: "chumming."

  • famdoc

    Lesson: short your salesgenie.com stock.

    Would any business owner in his/her right mind use this service to generate "leads"?

  • Peter

    Shouldn't the genie panda have had a Middle Eastern accent?

  • Rocknrope

    Well, now I know why noone at the ad agency or salesgenie said anything about these spots as they were being produced: the CEO wrote them.

    I was more offended at the poor production quality.

    It's amusing that a South Indian wrote the commercial that he should concievably be offended at. I guess he knows alot of fellow Indians toiling for whitey and with gaggles of kids.

  • TimSPC

    I love how the CEO wrote the commercials himself. HEY, GENIUS, HIRE SOMEONE!

  • Snoopy

    You people probably don't like Britney's Southern English accent either.

  • stereotypical

    cucarachita: you may have been joking but Shrek has more of a scottish accent than english

  • dandeluca

    Ha, the funny thing here is that the very badness of the commercial, and its offensiveness is what got people to notice it -- and got all these people on Gothamist to comment on it. The How the World Works column on Salon talks about how this was the intent of the CEO who wrote the commercial -- to make it bad enough and offensive enough to get people to notice it.

    This is an old advertising technique really -- everyone always hated "ring around the collar", but it played for years because it worked. But this is a really, really high profile spot for intentionally annoying advertising.

    Kind of interesting, if also soul-less.

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