January 3, 2008
Shake Shack's Back!
Shake Shack – that object of obsession for so many burger lovers within a 10-mile radius of Madison Square Park – reopens today for their first winter season. Gothamist commenter MaiaW articulated the passion and excitement best when we first reported the year-round Shaction last month: “OMG, OMG. Now I have absolutely NO excuse not to eat there once a week (calories shmalories). Woo hooooo!!”
With typically disheartening lines stretching almost out of the park, Shake Shack has risked becoming a victim of their own success, but they’re working to address the hour-plus wait times by accepting phone-in orders for pick-ups. They also took our advice and set up a live webcam enabling those nearby to time their mission. Now, in addition to installing heat lamps for the seating area, they’re also putting in heat lamps to warm those waiting on line. Eater has details about the lamps from Shack reps; they’re not expected to be ready until next week.
The Shack began selling their addictive burgers, dogs and “concrete” shakes at 11:30am today. If you brave the 17 degree cold to get your fix, let us know if it was worth it!
Photo by Dan Dickinson.
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The big question remains: Will there be a Shack at Citi Field???
Madison Square Park rats - how I missed thee!
Like the floating barge-pool from this past summer -- is only one of these things allowed to exist?
They're so popular, so build some more!
Will the obnoxious (but comfy) heat lamps be powered by the shacks wind power? Natural gas? Recycled fryer grease
what a great use of electricity. god forbid the burger eaters should expend any calories on the simple metabolic process of staying warm while waiting for a sack of food that has enough energetic value to feed an entire african village.
Yeah! Down with heaters! And who needs food!? We'd all be better off without either. Until everyone in Lesotho is fed, we won't rest and we won't Shack!
You are totally turning me around on this one.
I really wish people who's obsess with either this rathole or Magnolia choke on their own vomits.