December 3, 2007
NYC Wants Gay Tourist Dollars
Last month, New York City kicked off a big global advertising campaign to attract more tourists to the Big Apple. The ads appear in a number of venues, and the Post notes that media space has been bought in Out magazine and on the LOGO network, as well as LGBT websites.
A Bloomberg administration official explains that gay and lesbians have more disposable income, as they are usually dual-income without kids, "What we're saying is, 'This is New York, and it's for everyone, whether you are a family or you're just here with your lover.'" And the main poster for the ad campaign, This is Just Another Day, totally reflect that - see the guy, dressed as angel, holding a gay pride flag? He's totally from the Gay Pride Parade!
And City Council Speaker Christine Quinn, who is openly gay, called it a "mistake" that the city hadn't specifically advertised to the LGBT community before, "Tourism is money, and that's a good thing so we're working right now with NYC & Company to fix that omission and come up with a good ...outreach plan, and we'd love for folks input and advice on that."
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i think we should change our city motto to "New York, I'm so gay for you!"
Can't they be dollars that just HAPPEN to be gay? Sheesh.
Please -I'm waiting for conservative candidates to use this as a reason why New Yorkers are going to hell (well, we mostly are - but gladly!).
I for one welcome gay dollars, we could use more rainbow-colored currency.
You guys should follow torontos lead.
The city motto was called "Toronto: As Gay as it Gets!"
Look it up.
I would not have noticed that angel without the close up shot, and I have to assume no one else would unless they were specifically looking for it.
Global ad bid? Did they bother to advertise in Iran? Because, I'm not sure if you've heard this, but there's no gay people there...
its a good thing that they're approaching gays seeing as that this entire new ad campaign is a rip off of the artwork for Of Montreal's album "The Gay Parade"
http://www.superlyrics.com/image/large/kGRU0h7lNA/The_Gay_Parade.jpg
Lover? What is this, 1982?
Please come to NYC! We love your Euros but please remember, don't dance in bars, don't get naughty in clubs, don't get married and keep your HIV status to yourself if you want to get past customs. ENJOY!