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Diesel Drowns NYC

Wired is asking if Diesel's latest ad campaign is evil or fun. The ads, which have been out for a few months now, show some major cities underwater as global warming takes over - and global warming chic becomes the latest trend! Wired decides:

In their exuberant outlandishness, the ads carve out a little mental space where it's possible for a few seconds to contemplate global warming without thinking about disease, disaster and the possibility that I'll spend my retirement years hiding from water bandits. I find that refreshing. Global Warming: Refreshing!
Here's the New York City ad. What are these buildings that are just as tall as the Empire State Building?:

200710dieselnyc.jpg

This map shows us that by 2100 only areas in New York within 10 blocks of the current waterline would be effected, and this map shows which landmarks would be submerged.

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Comments [rss]

  • Jen Chung

    Maybe all skyscrapers will be floating towards where NYC once was. What I want to know is how they are filtering that water.

  • HughGass

    The third one from the left looks like the John Hancock tower in Boston.

  • harvey skunklove

    they're not even using NY buildings. that's boston's hancock tower in the back left.

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