Video of the Day: BRAVIA Bunnies Take Manhattan

Those geniuses at Fallon London are at it again for Sony BRAVIA. First they had the bouncing balls in San Francisco, then the tower of paint in Glasgow, and now bunnies on the streets of Manhattan. Fair warning - if for some reason you're scared of bunnies, don't watch this video. The advertisement, titled "Play-doh" features 200 plasticine bunnies hopping around and a large 30 foot bunny in Thomas Paine Park in Lower Manhattan.

The ad's director said it was technically the most difficult thing he's done, "It is an incredibly difficult situation to control. You have New Yorkers wandering through frames and you have no say over it because we're doing it for real." It took 2.5 tons of plasticine, 40 animators three weeks to choreograph the bunnies, and 100,000 images for the 60-second spot. The ad, which was filmed over three weeks this summer, also features a crashing wave, a whale, and lots of New Yorkers.

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

By tien mao in Miscellaneous on October 4, 2007 11:00 AM

Comments [rss]

guest

... except it isn't a rip-off - see here

guest

Yep, supposedly the animation studio called for samples and then never called them back afterwards:

Here's another report on it:

http://gizmodo.com/gadgets/adwatch/sony-bastards-ripped-off-the-bunny-tsunami-ad-307398.php?autoplay=true

guest

It's hard to believe the agency or the animation studio did not reference the work of LA-based artists- KozyNDan.

Read more about how they supposedly worked contact for samples from Passion Pictures animation studio and then never heard back after sending:

http://gizmodo.com/gadgets/adwatch/sony-bastards-ripped-off-the-bunny-tsunami-ad-307398.php?autoplay=true

guest

why they have to use the same music as the first multi-color iMac ads ? isn't there any other song about colors ?

VoidoidRamone

The commercial is really great, its just too bad its a total rip off of a Kozy n Dan image. See more here
And the original image they created here
Soo bad.

Leandro Meireles Pinto

Nice video! Does anybody know the name of the song?

guest

Stop motion is in its infancy. An awesome animation!

guest

yeah but the thing is it could have been done in CG for a fraction of the price and looked even realer. It's kinda stupid if you think about it. Oh yeah. Michel Gondry called and he wants his 1999 schtick back. Replace plasticine bunnies with legos and you have "fell in love with a girl"

guest

How comes this article doesn't actually link to the video source page? It's much better quality than the junk YouTube has out there:

http://bravia.sony.eu/bravia-html/playdoh-thead.asp

guest

dear marketing people,

please stop using 60s/70s rock in commercials.

please stop comparing staring at a screen to living life.

thanks,

the mgt.