October 4, 2007
Video of the Day: BRAVIA Bunnies Take Manhattan
Those geniuses at Fallon London are at it again for Sony BRAVIA. First they had the bouncing balls in San Francisco, then the tower of paint in Glasgow, and now bunnies on the streets of Manhattan. Fair warning - if for some reason you're scared of bunnies, don't watch this video. The advertisement, titled "Play-doh" features 200 plasticine bunnies hopping around and a large 30 foot bunny in Thomas Paine Park in Lower Manhattan.
The ad's director said it was technically the most difficult thing he's done, "It is an incredibly difficult situation to control. You have New Yorkers wandering through frames and you have no say over it because we're doing it for real." It took 2.5 tons of plasticine, 40 animators three weeks to choreograph the bunnies, and 100,000 images for the 60-second spot. The ad, which was filmed over three weeks this summer, also features a crashing wave, a whale, and lots of New Yorkers.
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this is cool, i saw them filming on bond street on a saturday a few weeks ago.
simply beautiful!
That was pretty friggen awesome.
Holy crap, the amount of patience that must have taken ...
I worked on this, got lots of sunburns, so glad to see it complete! hurray! thanks for posting this gothamist!!
That is pretty amazing.
Excellent use of the Stones.
It's so beautiful.
I saw them filming this by city hall... but I had to get back to work... I hate being poor...
Amazing... the sad thing is I just assumed it was CG at first and wasn't as impressed, but holy shit, how cool...
dear marketing people,
please stop using 60s/70s rock in commercials.
please stop comparing staring at a screen to living life.
thanks,
the mgt.
How comes this article doesn't actually link to the video source page? It's much better quality than the junk YouTube has out there:
http://bravia.sony.eu/bravia-html/playdoh-thead.asp
yeah but the thing is it could have been done in CG for a fraction of the price and looked even realer. It's kinda stupid if you think about it. Oh yeah. Michel Gondry called and he wants his 1999 schtick back. Replace plasticine bunnies with legos and you have "fell in love with a girl"
Stop motion is in its infancy. An awesome animation!
Nice video! Does anybody know the name of the song?
The commercial is really great, its just too bad its a total rip off of a Kozy n Dan image. See more here
And the original image they created here
Soo bad.
why they have to use the same music as the first multi-color iMac ads ? isn't there any other song about colors ?
It's hard to believe the agency or the animation studio did not reference the work of LA-based artists- KozyNDan.
Read more about how they supposedly worked contact for samples from Passion Pictures animation studio and then never heard back after sending:
http://gizmodo.com/gadgets/adwatch/sony-bastards-ripped-off-the-bunny-tsunami-ad-307398.php?autoplay=true
Yep, supposedly the animation studio called for samples and then never called them back afterwards:
Here's another report on it:
http://gizmodo.com/gadgets/adwatch/sony-bastards-ripped-off-the-bunny-tsunami-ad-307398.php?autoplay=true
... except it isn't a rip-off - see here