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Brooklyn got a new bowling alley, and now Manhattan has a drive-in movie theater. Well, sort of. At first glance of the theater's description you realize it isn't a classic drive-in, unfortunately. It isn't outside, to begin with, and the price is more than your annual Netflix fee.
What do you get for your $75? Well, a 1965 Ford Falcon convertible, to begin with. Not too shabby! The car seats six, and there's only one -- so you have to book ahead of time. Assuming that price tag is for the entire car, and you have 6 people to fill it up, it really isn't so bad. The feeling of being outdoors is simulated by crafty decor that puts the starry sky right above your head. There's even a concession stand -- though probably not a refreshment intermission clip.
The series starts with films from the 1960 and progresses chronologically each night -- you'll be able to catch Psycho, Breakfast at Tiffany's, The Graduate, Cool Hand Luke, Midnight Cowboy and many more. More info on the space here.
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Wow looks cool, I wonder how many people will get robbed as they sit there trapped in a garage facing a wall?
everybody gets robbed for $75 to watch an old flick.
not a bad idea, for about 2 minutes.
I have to admit, drive-ins are pretty awesome. There's one in San Jose, CA that only costs $6 a person.
So if you want a real drive-in experience...
This seems stupid to me and would be better suited to Williamsburg.
Drive-ins often had more action in the back seats of the cars than on the screens. Using a convertible for this one may not be the best idea, lack of privacy and all that.
Really? A 1965 Ford Falcon was not exactly the ride to impress in 1966. Nor is it the ride to impress in 2007.
this is sooo gimmicky. Very hipster-esque. The only real reason why anybody would do this is not to see a movie in a lousy claustrophobic drive-in theater experience cause that projecter looks like shit. THe real reason is to be seen going into the theater and exiting it and having a smug expression on your face like "I could afford to pay 75 bucks doing this artschool crapm LOOK AT ME"
To #7
Of course it's gimmicky.
That's the whole point.
Gothamist SHOULD have noted that this is part of Grand Opening, a shop down at 139 Norfolk that reinvents itself every 3 months as something new. It's been a ping pong place and I believe... a barn or something before this.
That being said, $75 is a bit much.
Even for a hipster idea this is just dumb. The experience of being at a drive-in (which I am old enough and provincial enough to have had) had everything to do with the anonymity, the dark night air, and the seclusion in the car with a boyfriend (or the weird teenaged seclusion in tandem of the double date). Being cooped up in a garage with a car and a tiny screen is just bizarre and slightly claustrophobia inducing I would think.
Jeez, you people are a bunch of wet blankets...
As #8 said it is a gimmick that will just be there temporarily. Here's the thing, I'm smart enough to realize that, yes, this is a gimmick, but for a one-time visit it might be fun. Lighten up and live a little!
It's a dumb gimmick though, something a floppy haired Williamsburg trustafarian wanker would enjoy, but not for people who work hard. Sitting in a garage for $75 waiting to be robbed is just foolish.
What's the chance of being robbed? Seriously, are you that afraid of the Lower East Side? If this is not your cup of tea, fine, go find an evening's entertainment that is, but don't rain on other people's idea of harmless fun.
Go to a real drive in. It's more fun. www.driveintheater.com
Funny date but $75, wasn't $60 yesterday when you posted it. It is very hipster too.
In response to #10
I think this is a good point.
So many people deride anything clever, artistic, out of the norm, or vaguely interesting as "hipster crap."
That's ridiculous. At a time when so many are deriding the loss of New York Culture (see: Coney Island, CBGBs et. al.) I would think there would be a more positive response to interesting, creative things that fellow New Yorkers are providing us with, even if you yourself wouldn't want to go there.
A cool idea, and they are showing good films. I personally wouldn't pay that much for it though.
Plus, (this is #10 again), $75 isn't all that expensive. With six people that's $12.50 per person, or only a couple of bucks more than a regular movie theater, probably without the hassle, commercials, previews etc of what has become a miserable experience.
this would only be cool and not hipster like if it was free. Since you have to pay a high price to look stupid it is then rightfully dubbed "HIPSTERESQUE".
as an art critic I have to say that this idea has been done. OIC a car that is meant to be outside is on the inside. how terribly ironic. Let me guess. Third year art student at cooper union thinking that people don't "get" their art genius cause it's over their heads.
#19
As somebody who's not an art critic but has actually done their research before jumping to ridiculous conclusions maybe you should have noted that the "idea" is not this particular installation but rather the concept of a store that changes every three months. If you're going to approach it from an artistic/critical standpoint I think you would be better off discussing the merits of THAT.
Also, I'm so sick of the "it's been done" thing. I mean, really, EVERYTHING'S BEEN DONE. It's okay, get over it. It's more about HOW it's done.
Also, and this is #20 again.
19, it sounds to me like you are not an art critic but an art reviewer. Critics glean the relative importance and substance out of art regardless of how much they enjoy it, reviewers make judgements about what they "like" and "don't like."
Not being an art critic, thanks god, I must admit this ain't art. It's cheap retro for a large price. Sitting in a car as a seat watching a screen was done a long time ago. Hardly cutting edge.
Typical east village trying to be's. Perhaps listening to the early Beatles records from 1ate 1962 can inspire these artists further.
what's the difference between this and the countless number of storefront boutiques that have muscle cars inside them? It's like I go in to buy clothes but there is a car inside.
#19 - the concept of a store that changes every three months has been done too!
Now maybe if they showed cool kung fu movies...
SoUrban.net the best blog in the East Village!
Anyone who criticizes this about being "in a garage", "hipster-ish" or already been done obviously hasn't done their research. 1-It's not in a garage, idiots, it's in a storefront. 2-The space is actually for working designers. 3-Drive-ins have been done before, but not in a tiny store.
$75 divided between 6 people is relatively nothing, unless you're too cheap to spring for a good time. If you can do it cheaper, I'd like to see you try. These guys sold Ping Pong games for $3, they're not price-gouging hipsters.
This isn't abstract art, as anyone can appreciate a good movie in a cool setting. Have fun playing with yourself in your beige-colored cubicle....
Thank you, #17 & #26, for rightly pointing out that unless you're planning on sitting in that big old car in that big old garage by your big old lonesome (in which case you might want to shut the whole room up real tight and rev up that engine) it's only 12.50 per person to fill the thing, which is less than most art critics spend on the average night at the average bar, crying about their average lives, which, I feel compelled to point out, has been done before.
i agree with #18 - if you have to pay for it, it's not worth it. You won't enjoy the movie cause you'll have all these eyes watching you while you try to watch a movie. some mexican dudes will walk down the street and tourists will take a picture of you watching the movie. so you won't get the purity of watching the movie for enjoyment's sake but the thrill of being part of a voyeuristic show.
Is this $75 and all you can drink? If so then we are talking a reasonable night out for Falcon friends.
Sounds like they are a lot of hipsters on here defending it. Regardless if it's in a garage, storefront, whatever, it looks like you would be trapped in there. Double mugging! $75 at the door, and your wallet while the movie is playing. Alas, that's peanuts for the trusties.
sounds like owners of the joint are on gothamist promoting their site. I don't know how anyone can honestly enjoy a movie if other people are watching them and scrutinizing them from the outside window. you'll have your picture taken by tourists.
These comments are the worst. I'm looking at you, 1, 2, 4, 5, 6, 7, 9, 11, 18, 19, 22, 23, 24, 28(especially), 30, & 31. I hope you all get mugged in Hoboken or Long Island or Murray Hill. Sheesh. Listen to 10 and lighten up.
you're all kind of idiotic throwing out the "hipster" and "hipsteresque".....grand opening and the whole drive-in gimmick right now isn't even owned/operated by goddamm hipsters!
in the idyllic, postmodern world where cinema dictates how we fashion our day-to-day much of the time, this concept would be greatly enhanced if the six passengers in the car were suddenly set upon from behind by a cadre of undead thrillseekers who, after dispatching five of them, would set the car ablaze, turning it over in the storefront and escaping with one female hostage to a remote Murray Hill cave...
wow. what's with all the playa hatin? don't you all realize that you're just as bad as the 'hipsters' when you cast judgement? Or are you too cool for school? Damn, sucka!
Let's hear some other suggestions of possible concepts for the storefront...
this is 26 again. first, i have to give thanks to #27 for seeing the rational light. second, i just read the website and it says the $75 INCLUDES the dvd. not bad even for you nay-saying, holier-than-thou, seersucker-wearing upper east siders.
awesome...