Movie Promotion Meets Legal Tender

We saw Spider-man take over the city for a week, now get ready for The Silver Surfer to take over your change purse.

A deal between 20th Century Fox and Franklin Mint has landed the Marvel superhero on the quarter. 40,000 of them, to be exact (no doubt fans will be trying to collect these now that they're in circulation). This is all, of course, to promote the upcoming movie, Fantastic Four: Rise of the Silver Surfer. So pay attention to your change, if you get one - you'll have a chance to win a 4 day/3 night trip for 4 to the June 12th world premiere of the movie in London.

The quarters, which were delivered in customized Silver Surfer armored trucks, have been released over the past few days, and are the first to ever feature a contemporary movie character. And of course, they're already selling on eBay for way more than 25 cents! So if you find one, you may not want to take The Post's suggestion of using it to buy their Late City Final edition!

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By Jen Carlson in Arts & Entertainment on May 25, 2007 3:17 PM

Comments [rss]

Cheese Dude

I wonder in 40 years just how much these coins really will be worth. Especially since they were declared illegal?

IvyLeagueGrunt

I have a feeling that this is not quite legal...

Coinage . . .

Somebody from the Franklyn "mint" should be going to jail for defacing coins . . .

angry

Franklin Mint ... oh man how many Americans has this company scam selling worthless crap and calling them "investments for the future".

nick

everyone needs to stop crying and read post #5 here... truth is dropped.

anzelina

Sic transit gloria.

TwoBits

I am more disturbed by the idolatry of presidents on money.

Bring back the more symbolic Liberty coins.

Screw the dead presidents.

I have to agree the use of money for marketing is lame as well.

Ann Rae Jonas

The word "mint" is misleading. The Franklin Mint has nothing to do with the government. It is just

a private company that manufactures so-called "collectibles."

Rich

Wow. Even our money is commercialized. Sad.

ATOMISCHE

How can it be legal tender? The answer: It's a regular U.S. minted quarter which has some spiderman gunk painted on it ... by the Franklin Mint.

registered trademark

wonderful - nothing is off limits. so now money can be used for advertising. how perfect. eventually, maybe my future kids can be branded with logos on their forehead and be sponsored by the fox corporation!