At the end of this month, your friendly neighborhood Spider Man will be all over New York for...Spider Man week! A five-borough-wide celebration (marketing ploy) featuring a ton of live events, screenings, parties and exhibits. The city has been central to the Marvel Comics legend since Spidey's beginning in 1962, so it only makes sense to launch the latest movie here.
"On one hand, New York is a battleground, and on the other, it's a stadium full of fans," says Arad, who says this dichotomy will be fully felt in "3." "Peter comes from Queens, and lives in a tiny apartment in Manhattan. Yet anonymity gives him the chance to be heroic." "Almost everyone in the 'Spider-Man' world is a quintessential New Yorker," agrees producer Laura Ziskin. "Like Daily Bugle editor J. Jonah Jameson [J.K. Simmons], and Mary Jane [Kirsten Dunst], with her Broadway dreams. We've always felt New York's a character in the films."
Of course, this wasn't too realistic, but the city is portrayed as more "here and now" than, say, Batman's Gotham City.
Some cool events happening that week:
• The American Museum of Natural History, being host to the largest spider collection in the world, will have the museum's Dr. Norm Platnick install a special spider exhibit featuring a dozen of the most unusual buggers you've ever seen. Origami projects, discussions, and Q&A's will also be included in the week (we'd like to ask him if that "Medusa spider" from last week's Lost is real!).
• The New York Public Library will host "The Ultimate Spider-Man Comic Book Collection." Comic book nerds worldwide will undoubtedly flock to get a glimpse at never-before-displayed original comics from the vaults.
The kick off party will be at Rockefeller Plaza in which Mayor Bloomberg will deliver the on-air proclamation renaming Rockefeller Plaza - Peter Parker Place. In the summer of 2004 they just put a giant Spiderman float (pictured) on the side of a Manhattan apartment building!




Spider man guerilla marketing, if we keep this up... we may follow the footsteps of Bostons' recent "no you can't market on the city streets.
I like the part in the article where Sam Raimi says he used to live near the Roosevelt Island tram and he always thought it would be great for an action scene.
Last week's Lost = Worst Episode Ever. I thought Rod Serling was going to step outta the brush at the end.
i feel bad for the guy in that one apt whose view is now blocked by a giant spidey crotch.
I love spidey... part of New York should be named after a Marvel character.
Lol, I was thinking the same thing #4 . Only difference is you typed it ! I wonder if the people of the building that had their windows blocked were compensated for it ?
I was going to say the same thing as #4. I had the exact same thought the moment I saw that. Yikes. I don't know how the residents aren't tempted to open their window and pop that sucker to deflate it. Spidey was no match in the end for the pointy pin.
That building with Spiderman is actually a NYU residence hall at Union Square.
The only time Spider-Man has ever set foot in my hometown (Dallas, TX) was when he appeared at Neiman-Marcus in a 'giveaway' issue of his comic book. New York is the place to be for Spider-Man fans!
Fuckin' gay, man.
I do have to admit, that Spidey's ass looks mighty bootilicious.
He gives J-lo a run for her money.