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Perhaps you've seen the Kleenex commercials where an actor playing a therapist sits with a red couch in a busy public space, ready for people to share their thoughts and feelings - and maybe have a good cry. Well, the Kleenex "Let It Out" campaign was in Times Square over the weekend, where cameras were rolling for passers-by to add their experiences to the reel. Until Greenpeace came in.
Greenpeace activists infiltrated the filming by posing as people who wanted to share stories about loss, but capped it off by saying they were most upset that Kimberly-Clark, which manufactures Kleenex, doesn't use recycled fiber in Kleenex and instead uses "virgin" fiber . Videographer Kelly Loudenberg filmed the protesters on the scene - check out the last part, where Greenpeace activists unfurl a sign behind someone getting emotional on the couch. Apparently filming shut down right after.
Here's the Greenpeace site, Kleercut, that explains its problems with Kimberly-Clark. And here's the Kleenex Let It Out campaign site.
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Go away green peace, stop harassing me on my way to class everyday
I actually thought that was pretty awesome of greenpeace.
i thought this might be another improveverywhere mission at first. they're due for another one.
I think they did a nice job of proving their point without being too annoying. I admire people who use washable handkerchiefs to blow their noses..and would use one myself until I realized you're blowing your nose in an handkerchief filled with snot.
Those things aren't meant to be shared either, believe me.
how much deisel do the greenpeace barges pump out on a daily basis?
edEx, what a well thought out argument and great contribution to this discussion. Any other gems of loose association and de-contextualized thought you'd like to let out here?
I'm torn with this. I like when groups do things like this, but it ruins something that a lot of people worked very hard to organize and wastes a lot of their company's money (the ad agency).
Is it too much to ask that these "activists" memorize their two-sentence talking points, so we don't have to be inundated by their "uhms"?
It's bad enough they persist in using insular jargon that nobody nufamiliar with the issue can access. However, it's really annoying to have to sift through their non-speak to figure out what they're protesting.
Doesn't Greenpeace know that everyone prefers virgins!?
shedwa: I understand how you feel but can you really weep for ad agencies?
Ared: "old growth?" "virgin fiber?" What dense jargon are you referring to? Regarding "uhms," I say about the same thing every time I tune into a Presidential press conference.
It's a shame, I find these commercials to be some of the best on TV right now. But, that doesn't excuse the actions of the corporation behind them. Good job Greenpeace.
Sorry, Greenpeace; I don't want to blow my nose with recycled anything.
Adam: Sorry, but I have no idea what those things are. If they're opposed to using non-recycled tissue paper, they should say so.
Actually, now that I think about it, maybe that's why they resort to the jargon. Recycled kleenex - while assuredly enviro-friendly - sounds gross.
who actually gives a shit?
I'm not weeping for the ad agency, but more for the people who work for them and are responsible for these things running smoothly.
nice how the greenpeace people are saying the same thing as the kleenex people, great way to flip the script. who cares if they cost kleenex money...most other tissues have recycled fiber. kleenex is just being snotty.
I don't usually find myself on the same page with Greenpeace, but I can get behind their belief that there's a better way to do things here. If other companies use recycled fibers, there's no reason for Kleenex to not step on board, unless that reason is "money." Even though I've never even taken the time to look at which brands are recycled and which aren't, I'll actually opt for a recycled from now on.
i bet the ad folks loved it. they're still getting paid and they got the day off. you gotta hand it to greenpeace, they made a point, cost kleenex some money, and now they'll probably put up their own "let it out" commercials on youtube.
how insulting are those ad campaigns anyway? they manipulate people to sell a disposable product that wipes out 3 million tons of forests each year. i'm not shedding any tears...
Right on, GreenPeacers...
New York is particularly vulnerable to global warming sea level rise (we're right at sea level). These greedy Kimberly Clark so and so's are chopping down one of the biggest forests in the world to make big bucks on disposable tissues. No forests=more global warming=NYC underwater.
Good on you for not letting Kleenex forest destroyers get away with their ad campaign in our fair city.
Pretty funny. I hope greenpeace follows them around everywhere so they can't make any more of those ads.
#18: Trust me. The ad folks didn't love it, although the ad folks didn't put it on, the PR company did. Regardless, the organizers didn't love it because justly or not, the following things will happen as a fallout:
The client will blame them for the disruption.
The client will try and get out of paying for the event.
The promotion will likely have to be re-done.
The PR company will get fired if enough youtube videos are viewed.
I think the Trader Joe's tissues are made from recycled fibers.
Recycled fiber tissues aren't made from recycled tissues. Duh.
Kimberly-Clark is an evil company that refuses to stop cutting down ancient growth trees. Great work GreenPeace on the promotions sabotage, and hopefully this will help consumers open there weary eyes and take a stand once and for all. Only people power can create lasting change... So step it up...
well. you guys really taught those freelance cameramen a lesson.
and re:#10 ...good job diverting from a good point that had been made by making a entirely unoriginal, unfunny Bush joke. keep up the good work!
and jen! come on! the couch is blue.. even the video still has the image of a blue couch! happy anniversary, but get it together!
this is a badass thing that Greenpeace did...........way to conquer the complete ignorant fools that walk our city streets everyday, completely oblivious of way that they rot our society by their very existence. oops did i say that? anyways, thanks for getting out there and shouting out the things that need to be said. Can we all get behind more stuff like this? Perhaps put a little more knowledge and power back into our hands?
This was sweet, and to the person that said it was a shame because they find those commercials to be "some of the best on tv these days."
damn. You need to seek out entertainment in other areas. But i'm glad you're behind the cause.
this was great! way to mess with the man Greenpeace!
and to #1: guess what, someone's gotta harass you on your way to class, heaven forbid anyone interrupts your day filled with self-importance and stubborn ignorance, most likely fueled with mom and pop's tuition fund? or did you manage to hold on to your part time job sneering at people behind the counter at american apparel, despite the demands of psych 101 and poli sci for retards? get a clue.......and then get up and do something that revolves around something other than yourself.
The absolute best part about this is the totally condescending tone of the actor who has "whored himself out to the forest killers" (thanks for that one, ekb!)......the lightbulb totally switches on over his head and he realizes that Greenpeace is right (or at the very least, that his response makes him look like a jerk).
Greenpeace does have an "agenda," and it's an agenda that should be held by us all-not destroying our precious resources any more than we already have.
My favorite part is when the second dude on camera is talking about how Thanksgiving was his favorite holiday because of the turkey and the stuffing. He really liked the meal!
People should hijack corporate PR more often.
Kudos to Greenpeace for standing up for our old growth forests. It is absolutely appalling that in this day and age corporations are still wreaking havoc on our ecosystems. Ignorance is no longer an excuse. PURE GREED!! ITS ABSOLUTELY DISGUSTING!
"Never doubt that a small, group of thoughtful, committed citizens can change the world. Indeed, it is the only thing that ever has."
Margaret Mead
Thank You Greenpeace!
I thought this was fantastic!
Why does a tissue need to be made from old growth? It doesn't. This isn't a new campaign, Kleenex has had plenty of opportunities to acknowledge the issue and they've ignored it. They might ignore this, too, but I don't really see how to get through to them besides persistence.
Or, we could pass a law. That would be sooo productive.
I thought this was fantastic!
Why does a tissue need to be made from old growth? It doesn't. This isn't a new campaign, Kleenex has had plenty of opportunities to acknowledge the issue and they've ignored it. They might ignore this, too, but I don't really see how to get through to them besides persistence.
Or, we could pass a law. That would be sooo productive.
Recycling paper is BULLSHIT!
It's far, far, far worse for the enviroment than just planting tree schools.
Saving old forrests is fine with me! But recycling is harming the enviroment. Chemicals, transports, power ... cut down a tree, plant a new one.
And you know what? That's what actually happens in 99% of the time.
Go do your homeworks, before you start yelling at people. That's very bad and anti-democratic.
then perhaps you should do your "homeworks" on greenpeace's principals concerning old growth forests, recycling, forest stewardship council certified wood, and plant-a-tree programs. then look up the practises of kimberly-clark.
and if you have time and the brain capacity, you may want to do your homework on what the word democratic means as well. i also don't see anyone "yelling" here, so it's probably in your best interest to just pick up a merriam-webster on the way home from school tomorrow.
a-toodle a-doodle.
#33, please explain in more detail
Just found this on youtube. Looks like a bit of a better video of the same action. Check it!
youtube.com/watch?v=sZCym0DB7hA
classic surprise marketing at it's best. kleenex opened the door, and greenpeace walked right in.
this is great:
http://www.youtube.com/watch?v=sZCym0DB7hA
WTF go away greenpeace
I consume boxes n boxes per year
I love using soft tissue
greenpeacer just use ur hands to wipe?
WTF go away greenpeace
I consume boxes n boxes per year
I love using soft tissue
greenpeacer just use ur hands to wipe?
Maybe all of you who don't give a shit better start to care. How about going to visit a clearcut. Go see the damage. I live near clearcuts. I use to work in the logging industry and quit because of the destruction it causes. Logging companies dump oil from their machines anywhere they like. They destroy streams which kills fish. Leave fallen trees that could be used for lumber. It's not logging, it's a war zone. Better start to Care! Boycott Kleenex!!