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Something new to add to the list of kitchen gear that very well may change your life forever: the Baker’s Edge Brownie Pan. Rejoice, all you edge-lovers of brownies, blondies, snickerdoodle bars, whatever- this one’s for you. Made of cast aluminum and sporting a blocky M-shape, with interior sidewalls spaced 2 and ½ inches apart, the Baker’s Edge pan is designed to give every slice of finished product at least 2, sometimes 3, edges of corner-style distinction. The company claims that the additional surface area provided by the pan’s interior labyrinth not only creates more edge-pieces, but also optimizes their crispiness; the mad scientists over at Cooking For Engineers did a side-by-side comparison test with a standard 9”x13” nonstick baking pan. Baker’s Edge has a retail price of $34 and yields about 15 square brownies per pan, and can also be used for lasagna and gratins. With scissors, some parchment paper, and a can of nonstick spray, it is also entirely conceivable to make one giant, wavy brownie for someone you love- perfect for people whose name starts with the letter M! (or W). At the very least, the maze-like effect of this pan’s unfilled interior is enough to flummox small, furry denizens of some NYC kitchens, so even if you don’t plan on doing a lot of home baking, merely keeping the Baker’s Edge in your cupboard may be enough to slow down some this new wave of rodent intelligentsia that has been plaguing our city’s great restaurants. You never know. Buy it online, or locally at The Brooklyn Kitchen.
I'll Take an Edge Piece
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WOW.
If you live in BK and haven't checked it out, Brooklyn Kitchen is pretty sweet. Has everything you need, and lots of brands I haven't seen before. I'm crossing my fingers that things are going well for them.
i loooove egde pieces!
is this an ad?
no, seriously. is this a paid advertisement?
what does this have to do with nyc?
very strange posting if you ask me.
what does this have to do with nyc?
Jeez, I don't know... it's from the "Brooklyn" kitchen, maybe?
the brooklyn kitchen sells the product along with 4 or 5 other retailers across the country. none of these stores manufacture or market the prodcut - the company who does that is located in indianapolis.
The only connection to NYC is that you can buy it from a store in brooklyn. the connection is loose enough for one to question whether the Bakers Edge director of marketing (David Hall) contacted gothamist about getting a post written about their product.
The other possibility is that a Gothamist writer one day wandered into brooklyn kitchen and thought it would be really neat to write a post about a product he found there. but if this were the case, wouldn't more attention be given to the fact that you could buy the prodcut in brooklyn, or about the kitchen itself? you'll notice in the post that no reference is made to nyc until the last word of the last sentence
i don't know, it's just kind of interesting to me and i thought i'd see if anyone else had the same reaction as i did. certainly i don't find this offensive or anything like that, and i'm definitely not trying to sound like an angry, bitter old man....which i realize i'm probably coming across as! :-)
anyone else have thoughts on this? gothamist editors; i'd love to hear the story about this post, even if it's completely mundane and makes me look like a paranoid jerk-face
genius!
Now if only we could follow Elaine's lead on Seinfeld and get just the muffin tops...