The NY Times reports that David Rockefeller is selling a 7-foot Rothko painting that he bought in 1960 for $10,000. Sotheby's will auction "White Center (Yellow, Pink and Lavender)" and has reportedly given him a guarantee of $46 million. The record for a Rothko was a 2005 sale at Christie's, when Homage to Matisse was sold for $22.4 million.
Rothko lovers, if you're wondering why Rockefeller, who has a long history with the Museum of Modern Art, didn't leave it with the MoMA, the Times has the answer:
John Elderfield, MoMA’s chief curator of painting and sculpture, said Mr. Rockefeller had called him before consigning the painting to Sotheby’s. “He asked me if this was something we had to have,” Mr. Elderfield said. “We don’t need it. We already have five Rothkos from the 1950s.”The Times' Carol Vogel writes that the painting "is a particularly sensuous example of Rothko’s abstract work during his most important years" and will be "the star of the sale at Sotheby's." We hope that Sotheby's will put the Rothko on display for the public!Mr. Rockefeller said: “I’ve given the Modern a great many paintings and am giving them more, but the museum already has so many Rothkos. I can use the proceeds for other things.”
Artcyclopedia has a list of where Rothkos can be seen. And the Sun says while the Rothko sale is good news for Sotheby's, their Asian art sale may have "exposed some managerial weaknesses." Related: For some fun about MoMA director Glenn Lowry's compensation, check out this post from CultureGrrl Lee Rosenbaum.





The owners of the Rothkos are merely emperors wearing invisible clothing. They can afford it and it has status therefore they buy it. And all their underlings have to love it or else. Today with advanced printers and 16 million colors to work with, perfectly straight color borders and unusual color combinations are no longer technically impressive. Paintings where you can imagine them to be anything is so overrated; you can get much more by watching the clouds in the sky.
Hi Jen Chung,
I know you like art, check this out...Rothko ad makeover.
http://www.youtube.com/watch?v=ILRQXksVfFQ
Thanks.