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Some love it to the point of being freakishly cultish. Others don't see what the big deal is. But everyone can agree on one thing: you can do plenty of productive things with the time you spend waiting on line to get a burger at Shake Shack.
We checked in hamburger expert Adam Kuban of A Hamburger Today, who wrote last week, "Ai yah. It hasn't even opened yet, I'm already getting sick of the frakkin' hype surrounding the Shake Shack..." We asked him what his, uh, beef was with Shake Shack and he said he doesn't have a beef - he just hates the hype: "New Yorkers seem unusually susceptible to hype. Shake Shack is just part of it. Recall, if you will, Krispy Kreme, Beard Papa, Pinkberry. Any cupcake shop ..." Fair enough. Then we asked Kuban what he thought of the new vibrating beepers the Shack is providing, to let customers know when to pick them up:
I think the new tech things are great! They'll will go a long way to alleviating the pile-up around the pick-up window. Instead of waiting to hear your name -- while secretly worrying that someone will identity-thieve your order -- you now have a secure wireless burger-notification system. Bravo!Interesting - we thought it was close to a shark-jumping moment, given that these beepers are at Outback Steakhouses and other big chain restaurants.
Whatever your opinion, we feel obliged to let you know that, although the official opening is this Wednesday, Eater reported earlier and we received email confirmation that they'll be serving at noon today. Send us your cameraphone pictures and/or reports from Shackburger Central!
Update: the greasy-finger blogger phonecam shots are starting to roll in. Here's the money-shot of the buzzer and table from Kottke:
Here's a whole lot of frozen dairy product, courtesy of Adam Kuban:
And of course, a whole table full of burgers by Keith-- Tien Mao could probably demolish these by himself in 20 minutes:
And how about a fry shot?
Anyway, that's about the size of it. Unless Shake Shack gets hit by a meteor, a triple homicide occurs there, or the place is closed down because of a rat infestation, you won't be hearing about it again from us. For at least a week.
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It's not even open for the season yet (officially, anyway) and the shacklash has already begun.
I remember getting my first Shackburger on a rainy late afternoon with abosolutely no line. I still couldn't fiqure out what secret sauce it had to make people into addicts that on line for an above average burger at best.
Too long of a line...
Shake Shack. So very 2006.
Has the DOH shut it down yet?
I'll go when they have more vegetarian options.
"so 2006" - maybe if you only care about the hype. me, i like the burger. it's definitely above average. however, i only bother to wait in the line once or twice a season.
Go today then. Only about 5 people in line ahead of me about a half hour ago. No special custard today but otherwise, looks like they're running full steam. Totally made my day.
totally went today. not that long of a line...and well worth it. love the new buzz system because you can just sit and wait instead of crowding the window...although people were still crowding the window. not sure if everyone completely understood the new system. all in all well worth it. tastes like spring!
Just finished off two Shack burgers and got back to work, a short line today, nifty new 'Waiting Buzzers' make listening to music a possibility when nagging a burger! The shack is back bitches!
arent there enough restaurants in nyc, do we really need them taking up any space more in parks too?
Haven't tried this place yet, but just wondering if the "special sauce" has mayo in it. I hate mayo more than life itself.
A bit early for me I am going ot wait until the snow has melted.
Umm, can there be a few less postings about this rat hole? It's making me wonder if Gothamist only likes food from overpriced, poorly produced places like Shake Shack.
shake shack owns gothamist.
Mmmm... that cheese-filled fried portabella mushroom "burger" is divine.. the best vegetarian option I've seen at a burger joint so far. Now I'm craving it!
another awful food photo. i really do enjoy your blog, but please take a photography class, or read a photo book. the food is supposed to look appetizing, no?
You all deserve botulism for offending our visual senses with this offal.
Seriously - hoping this time tomorrow you're collectively clutching a bowl, swearing you'll change your Gothamist ways.
wow, there a lot of jerks who read this website.
The first picture looks like a dirty infected vagina. YUMMY!
Another bandwagon. Sad. Just f'n sad.
yeah. people must be eating shake shack because of the hype, not because they make good burgers. it all makes sense now.
you people are fucking dumb.
also, who cares if they use the same technology as outback steakhouse? i'd rather get a page than have to listen for my name and fight through a crowd of people.
Shack Sh*t Sucks! Pop Burger RULES!
Either you New Yawkas must not have much to do, OR you are ALL malnourished. I cannot believe such nonsense over a frickin burger joint (not that I don't LOVE hamburgers).
Our burgers in D.C. are BETTER than yours . . . and cost about one-half as much. Take THAT, Shake Shack.