Gothamist: The Scent of a Cool, Young New Yorker

Kay

Fri, 09 Mar 2007 11:35:28 -0500

Best Graffiti Ever.

PanisseDoughMasseuse

Thu, 08 Mar 2007 20:44:29 -0500

But youngna's a cutie... why wouldn't they want to be associated with her?

moxie

Thu, 08 Mar 2007 17:10:48 -0500

I think the real game being played here is the whole "it's for 20-somethings! honest!" schtick, when really the company knows that it's high schoolers/tweens who will buy. When I was in middle school, CKone was all the rage - we're talking 12-year-olds here. I'm sure this will be the same, after all, what 25 year old uses LOLz and the like? It's teenspeak. Same as the magazine "Seventeen" - really their market is the pre/early-teens, not actual 17-year-olds. It's appealing to young kids to have a product that they think is intended for a slightly older, hipper consumer.

adrianraiford

Thu, 08 Mar 2007 16:00:21 -0500

Sure, everyone in Williamsburg will sneer at Calvin Klein but the plebes in suburban Chicago/Atlanta/etc. looking to get a little street cred in their neighborhoods will eat this stuff up.

Damn Kids

Thu, 08 Mar 2007 14:33:17 -0500

This article ("...CK One was so authentically grunge it was carried in record stores alongside albums by Nirvana." uh, yeah, ok) and the whole marketing BS behind it (shape that bottle like on of those ipods the young people are so cuckoo for!) are so hopelessly out of touch, it's almost sad. Baby boomers are trying to get their finger on the pulse of The Kids, and they are failing. 15 yr olds don't give a schitt about U2 or Madonna or Rod Stewart or the hitmakers from 20 years ago.

more free advice

Thu, 08 Mar 2007 14:21:27 -0500

I really dislike when any company (or anyone for that matter) assumes that everyone of a same age range can be targeted with the same ad campaign. First, even twenty-somethings have distinct personalities. Second, much of our change as a person happens between the ages of 20 and 30, when most are entering the world as a wholly independent person for the first time, living on their own, getting "adult" jobs, often graduating college, getting married, possibly going to graduate school. Your best bet: just make it smell good.