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Times Square Without TRL? MTV Without the M?

2007_02_arts_mtvmoon.jpgThere have been rumors about TRL ending its run this year (most likely by the summer) and now comes news that MTV will cut 250 jobs and invest in digital. By now we're all aware that the firing spree started yesterday.

With viewers turning to the internet more and more, we suppose it only natural for the network to follow them. While we're happy this may mean the end of screaming teens standing outside of 1515 Broadway every day, we can't help but think the cutting of the show will mean even less videos (ie: music) on the Music Television Network. We wonder if this is why most of the MTV related videos on YouTube have been taken down and nostalgia seekers are now met with this message: "This video is no longer available due to a copyright claim by Viacom International Inc".

With what appears to be the disintegration of VH1 Classics and MTV2, with more hours a day dedicated to reality shows, and even more reality shows on the way, what has MTV got to do with music anymore? This question has been asked for years now, but it seems the network just turned a corner which will take it even farther away from what most people want...more music. At this point we wouldn't be surprised if they re-brand and get rid of that M one day. Remember the good 'ol days when, on top of playing videos, they gave away Jon Bon Jovi's old house in New Jersey to a viewer and you had to call in to 1-800-Dial-MTV everyday to vote for the Top 5 at 5?

Related: Radio is turning to video. The New York Times reports that "the nation’s commercial radio stations have seen the future, and it is in, of all things, video. Across the country, radio stations are putting up video fare on their Web sites, ranging from a simple camera in the broadcast booth, to exclusive coverage of special events like the Super Bowl to music videos, news clips and Web-only musical performances."

Thank goodness we can still find music at KEXP, WOXY, WFMU and on tv at New York Noise.

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Comments [rss]

  • ryan

    Mainly in response to #6:



    ((who is longing for more music videos to be played on mtv?))



    Well, at this point, MTV's a lost cause. Their credibility is shot to hell.



    ((why? why not just let them move all the videos completely online and on demand. as if you're going to sit and watch mtv for a couple hours just so you can catch the new silversun pickups video))



    Maybe it's me, but that was the allure of the network when it started. To watch it and have good videos show up; to have guest VJ's show their favorites.



    Hell, I originally thought "The Alternative" on VH1 Classic was a good idea, until a couple of tapings clued me in that it was a pre-selected group of videos, not an original "playlist" each time it aired. They had the technology; why not just "label" the videos a la iTunes and hit shuffle? Surprise the viewers with some old shit!



    ((take a quick look at stereogum. they post about 3 or 4 videos from indie bands. and guess what? most of the videos are shit. like. horrible, shot-this-with-my-buddies shit.))



    Agreed -- and some of the more "popular" bands spend insane amounts of cash on retarded videos. I happened to be channel flipping and saw the latest one for 60 Seconds To Mars -- like "The Last Emperor" crossed with...who the fuck knows.



    ((you'd honestly rather watch an entire day of music videos as opposed to a true life marathon?))



    Well, it (a) depends on the music videos, and (b) depends on the True Life episodes. I'd gladly watch the episode with the crack-addicted female rapper from Florida ANY day.



    ((if you miss music television so much, why dont you watch Fuse or BET? they're terrible, that's why.))



    FUSE isn't bad. It's a fair alternative. BET = forget it.



    ((a music video channel made sense when the record industry was thriving and could drop a ton of money on music videos, but now shit just isnt the same and the quality of videos is taking a huge hit because of it.



    embrace the future, dudes! i wisht hey would eliminate all music video programming from MTV proper and start a decent online service for videos on demand, and keep doing stations like mtv hits, mtv jams, etc etc))



    And I can definitely appreciate your argument. I just don't feel like watching my computer.



    I would much rather see MTV (or some other network) go back to the way things were, where they had actual live VJ's (granted, not those idiots who permeated the mid to late-90's broadcasts) that selected the videos and discussed music to some extent.



    Bring back the guest vj's: one of the best 120 Minutes episodes (in my opinion) was when They Might Be Giants hosted. GREAT selection from them. Why couldn't this be done again?



    I don't need to see current-day videos to be happy, even. Obviously there's a market for older videos to be shown; if a network mixed up the viewing and KEPT. PEOPLE. GUESSING. on what was going to be broadcast, I think it'd make for more captivating television.



    Then again, I'm a dreamer and we'll probably never see it.

  • nick

    man i wrote an epic post, submitted it, and nothing happened.. just little spinning thing.



    here were the main points



    - who is longing for more music videos to be played on mtv?



    - why? why not just let them move all the videos completely online and on demand. as if you're going to sit and watch mtv for a couple hours just so you can catch the new silversun pickups video



    - take a quick look at stereogum. they post about 3 or 4 videos from indie bands. and guess what? most of the videos are shit. like. horrible, shot-this-with-my-buddies shit.



    - you'd honestly rather watch an entire day of music videos as opposed to a true life marathon?



    - if you miss music television so much, why dont you watch Fuse or BET? they're terrible, that's why.



    a music video channel made sense when the record industry was thriving and could drop a ton of money on music videos, but now shit just isnt the same and the quality of videos is taking a huge hit because of it.



    embrace the future, dudes! i wisht hey would eliminate all music video programming from MTV proper and start a decent online service for videos on demand, and keep doing stations like mtv hits, mtv jams, etc etc

  • Hal

    "Less videos" is grammatically incorrect. Try "fewer videos."



    Sorry for being nitpicky; I realize this site isn't to be confused with real journalism, but bad grammar stops me dead in my tracks, and I feel as though I'm reading my kid sister's blog.

  • Nick

    This is shameless self promotion but I work for WKNC which is the college radio station at NC state. Everyone should listen at WKNC.org. We broadcast at 25,000 watts and overall kick ass.

  • ryan

    Oh, come on, guys!



    There are still some great videos -- like I even need to defend this. The ones that are, unfortunately, aired over and over are the polished commercials that run for albums.



    But I could still rattle off a few interesting ones that appear from time to time.



    It's a shame there's not REALLY a "VH1 Classic" -- a channel that just ran straight music videos all the time. No movies, no reality shows, just music videos. I fail to understand why some company doesn't invest in this concept and make a decent buck off the advertising that would obviously appear throughout each hour of broadcast.



    I'm sure someone will school me before the week's out.

  • The fact that the videos all blow now probably didn't help, either.

  • guardian

    I'm glad music videos have died.



    This is because we learned at least 15 years ago that music videos had turned into commercials put forth by the big labels.

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