Gothamist: Looking to Revive New York

Native NY-er

Tue, 13 Feb 2007 13:53:59 -0500

"We also all agreed that the food in New York is pretty awful and boring." Man I hope you are talking about NY State on the whole, cause if you think the food is awful and boring here you need new tastebuds.

arthur

Tue, 13 Feb 2007 12:28:44 -0500

imho the use of the "I Heart NY" in an Out Of Home campaign in and around airports world-wide with particluar focus on Euro airports would generate a terrific response.

Shmurf

Tue, 13 Feb 2007 00:59:53 -0500

Leave the logo alone ! It's fine as is ! Why mess with a good thing !

Sarah

Mon, 12 Feb 2007 17:47:10 -0500

I seem to remember reading over the winter holidays that NYC had a record number of tourists for the season. If that is the case, why is ESDC going to spend barrels of money to create a new marketing and advertising campaign that is so closely associated with Manhattan? It seems to me that NYC tourism is doing just fine... it's the rest of the Empire State that needs some help! A weekend in scenic Rochester anyone?

Leslie Molson

Mon, 12 Feb 2007 14:07:07 -0500

Almost two years ago, I was part of a focus group commissioned by the Empire State Development Corporation to discuss their tourism advertising. The main concern they expressed was that the "I [heart] New York" campaign was too much associated with New York City, and they seemed to be concentrating on ways to increase tourism to other places in New York State. The most amusing part of the group discussion was that when they asked us our take on why more people don't visit New York. Among other things, we all agreed that many, if not all, of New York State's attractions (skiing, lakes, et al.) are also available in neighboring states, and are often nicer in those states. For example, everyone agreed that the Canadian side of Niagara Falls is better than our side! We also all agreed that the food in New York is pretty awful and boring.

ugh

Mon, 12 Feb 2007 13:41:48 -0500

I could really deal without the term "brand" ever being used for anything ever again