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A few months ago we were walking on Lee Avenue in East Williamsburg, and noticed some strange billboard graffiti. It looked like someone had spraypainted a beard over the kid in the ad. At first, we thought it might be the work of Beard, a streetartist who had been putting work up recently, but on closer inspection, it wasn't so much a beard as just a straight crossing out of the face.
Last week, we noticed a new billboard had gone up-- with a new kid-- but with some Hebrew graffiti spray-painted across the front. We went so far as to query our Hebrew-reading, Yiddish-speaking friends (a very limited group)-- they said the new graffiti was actually part of the ad, and just repeated the message written in English.
In a funny coincidence, the New York Times was hot on the trail of the same mystery-- and they beat us to the punch-- running an article on the sign in the City Section yesterday:
THE first time, the boy ended up with a smear of black paint across his face. But after some digital alterations — adding curls on the sides of his face, shortening his haircut and buttoning his shirt higher at the collar — he was ready to try again.The boy was not offended by these changes, because he is not real. Rather, he is an image on a Williamsburg billboard for Oorah, a children’s charity that wants to encourage donations of cars.
The group advertises in Williamsburg, leaders of the organization say, because the Hasidic Jews of the Satmar sect, many of whom live in the neighborhood, are generous donors. But the original billboard was defaced last spring, apparently because it offended the religious sensibilities of some of the Satmars. It stayed that way until the boy’s makeover was revealed on Jan. 3.
Apparently, the original billboard was vandalized because the kid didn't look Jewish enough-- and the new billboard included the Yiddish graffiti as a joke, to dissuade people in the neighborhood from vandalizing the poster again. It's probably the first instance of guerilla advertising in the Orthodox part of Williamsburg-- and confirmation that the corporate graffiti-meme has really gone mainstream!
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wow. Those Jews sure are fascists. Kinda like the Nazis. Funny how that works.
Fuck these cavemen.
that's a pretty shaggy 'do.
I don't understand. Do they find a boy's necks offensive? A boy's face without curls is offensive too?
Here we go...
Watch as Gothamist allows the Anti-Semitic comments to run wild. 3, 2, 1...
Gotta love these wacky fanatics. Thankfully, they sell cameras for cheap.
did this story really warrant being posted AGAIN?
I hear they're talking about this story in China.
"Ching chong ... curly fries"
"Ching chong ... wife has 10 kids under 10 years old"
"Ching cong ... I married my cousin"
Poor Jake can't resist the temptation of yet another graffiti story.
the MTA is behind this. A Jewish kid defaced MTA property on Long Island.
hmmm....
look at the stupid comments from some in that community, at this site called vosizneias.com
Ah.
Religious intolerance or religious indifference?
I say a little from column A, a little from column B..
You decide.
You anti-Semitic pricks can rot in hell. Remember that you posted these comments the next time somebody makes a slur against your ethnicity / race / religion (whatever you may be) and you get indignant.
It's never OK.
You know, noone really knows why the kid's face was spray painted originally. The vandal didn't explain it. Maybe he was offended because the kid didn't look jewish enough (as the NY Times implies) or maybe he's just a punk who wanted to vandalize property that wasn't his. You don't really know. So all these comments about the intolerant jews are really not called for. We live in a city with plenty of vandalism of property - and most of the time we asume that it's generated by the vanadliser's lack of maturity not a deep religious convicttion. Why is there any reason to assume anything different here?
Man, the internet really attracts some pretty insane people. On all these New York blogs it's one insane comment after another.
Graffitist.com
Might be because of the faux graffiti on the newer ad...
you gotta love how if orthodox jews have done something, dobkin considers it "going mainstream"
apparently observing the sabbath HAS GONE MAINSTREAM!
It's baffling how narrow minded some of the comments are. One idiot sprays up a sign and now all Chasids are nazi cavemen. I can totally see you guys be hitlers willing accomplices should another hitler arise. Dumb gullible imbeciles, is what you are.
It's baffling how narrow minded some of the comments are. One idiot sprays up a sign and now all Chasids are nazi cavemen. I can totally see you guys be hitlers willing accomplices should another hitler arise. Dumb gullible imbeciles, is what you are.
Stop making racist assumptions. I must've missed the uproar by Jews when people spray paint swastikas on every other thing. Unbelievable.
yeah, you know, when the local residents decide their 1990 oldsmobile wagon isn't holding up too well anymore, they can donate it to continue its wonderful life! then they can get a honda odyssey or pilot and live happily ever after in their uniform choice of a car.
You have to admit the ad is pretty clever.
It won't be too long before NYC is officially bilingual (English and spanglish), and when it comes to written language diversity, the more the merrier.
Can I tell you something in confidence, Jews are ordinary people, they can be quite conservative, reserved definitely,shy, polite and horror of horrors they struggle to get by just like the rest of us. A credit check might reveal many of them are living just 12 good meals away from skid-row. If you meet a Jew please do not embarrass him by asking if he's an international banker, involved with money laundering, or a financial wizard of some sort. Take it from me he's not. His wife might add "Please God, if only". Warning: Do not tell the Klan this,or some Holocaust Denier, why spoil their malicious thoughts for the day. Happy Xmas and Good Yomtov to all. A gentile, P.S. Jewish girls are attractive.
I visited Rome and every girl seen was gorgeous and guess what they all looked Jewish. And so do Greek, Armenian, Russian, Arab and Bulgarian women. It appears racial stereotyping is a load of bxoolocks. OK for dimwits, but pure nonsense in real life. I'm looking for a nice Jewish women aged about 40 to 57, please apply within.