The Strongest Are Also Chic-est

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What a cool surprise for the Department of Sanitation: A DOS cap that is officially licensed by the city is a big hit with consumers. The DOS Patch Cap, which sells for $14.99, has a frayed and weathered brim - hello, hipster market!

The licensing VP of NYC Marketing Lloyd Haymes told the AP, "There's a chance to make it this underground style brand, kind of like, 'You don't know how cool Sanitation is, but I do.'" Well, maybe people outside NYC need to know how cool the DOS is - it might be our favorite city agency. And even though there are "Clanging Cans" and "Dumps Like a Truck" shirts, we'd really like one with san men slang, like "mongo" and "urban whitefish." Well, that probably wouldn't make it through the city. Maybe someone can make it for Threadless?

And if you see DOS employees picking up the trash, say thank you - they don't hear it often enough.

Photograph of the DOS patch cap by Richard Drew/AP

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Comments (15) [rss]

if this hat is for hipsters why not jack up the price to $85.99? that seems fair

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there's a great chapter on san men in this book -- highly recommended:

http://www.booknoise.net/garbageland/

I never understood the whole fad to look junky, wear gas station shirts, ups uniform shirts, etc. damn i must be getting old!

notJunky

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"Urban whitefish"? Are those related to the original species, Coney Island whitefish?

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the Lower East Side has been doing this for a few years as well. Check out their tshirts,
http://www.lowereastsideny.com/lestshirtonline.htm

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agreed—the DOS rocks, and they provide an invaluable service to us! those hats are snappy.

yum, yum, I love Coney Island Whitefish. The skin is a bit chewy, but once you get to the middle...you've reached a slice of heaven.

Golf clap for the Garbage man caps

They are neat caps!

But oh geez . . . I bet I will count at least 10 or 15 guys wearing one on the L Train by Saturday.

It was "cool" until you mentioned it.

When it becomes ubiquitous, it a'int cool no mo'.

Sorry . . .

I'm buying a NYC Parks Department (London Plane tree) leaf logo t-shirt. Now that's cool.

Shhhh . . . don't say anything Gothamist.

I want to be a hipster for 5 minutes or so.

They are neat caps!

But oh geez . . . I bet I will count at least 10 or 15 guys wearing one on the L Train by Saturday.

It was "cool" until you mentioned it, Gothamist.

When it becomes ubiquitous, it a'int cool no mo'.

Sorry . . .

I'm buying a NYC Parks Department (London Plane tree) leaf logo t-shirt. Now that's cool.

Shhhh . . . don't say anything.

I want to be a hipster for 5 minutes or so.

Wait. I was wrong. Sorry.

That leaf on the parks department logo is Maple leaf? Hey! Can't we sue Canada then?

"Stick out your can,'cuz I'm the garbage man!"

-The Cramps ca. 1980-something.

Hipsters can kiss my fat white 30-something ass. At least until they come up with some ORIGINAL craze to call their own.

In the meantime, Sanitation workers rule. I think hipsters should be conscripted to do waste-management work in this city. As my father often said to me: it builds character. Swabbing up one's own puke is an onerous task.

H

Miss Heather

damn hipsters and their crazy rock music. go back to Ohio!!!!!!

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