Fresher Air Is a Commodity

2007_01_lightshow.JPGOkay, maybe Gothamist lives in the Dark Ages when it comes to air fresheners, but we had no idea that there were so many marketing-driven advances in air freshener technology. The NY Times has an business article about air freshener brands vying for the youth market's business, because those college dorm rooms sure do get stinky. Maybe we're not paying enough attention in the household items lane, but the Glade Plugins Scented Oil Light Show is bananas. Wait till someone hacks up a version you can plug into your computer.

Anyway, an analyst at Deutsche Bank, William Schmitz, explained that Febreze became really popular due to barhopping young adults who were looking to rid their clothes of yucky smells. Which makes us wonder if Febreze is still the best thing to get cigarette smoke and musty bar smells out of your clothes. We've been using a combination of Febreze and an open window, let us know.

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Comments (8) [rss]

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Why do you think a college student would have a whole wall stocked with air freshner products? *cough*tosprayaftersmokingpot*cough*

how can this shite be called "fresh" air when you more than likely are inhaling some nastly chemicals made by johnson off! or dow people. go live by the newton creek!

Daily bathing, wearing clean clothing and putting all the garbage in a sealed container achieves much the SAME result.

Try it, you'll be amazed.

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Eh, I didn't smoke pot in college, and I went through gallons of Febreeze - I hated coming home from a bar (this was not in New York and was pre-smoking ban anyway) or party stinking of smoke. Still do. And when you're living in a tiny dorm room with nowhere to put your smoke-saturated clothes short of hanging them out the window (unless you're going to do laundry at 3 AM), Febreeze is a good option.

I also took showers when I came home at 3 AM because I couldn't stand getting in bed with all the nasty smoke in my hair. But doing the laundry at 3 AM was a bit much even for me.

I'm pretty sure febreeze is not intended for clothing.
I hear spritzing smoke-drenched fabric with vodka (or any odorless alcohol) works.

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No, Febreze is meant to be used on clothing :). The Proctor and Gamble Febreze product website specifically says:

"Keep the fabrics in your home smelling fresh with Febreze. Simply use Febreze Fabric Refresher on furniture, drapes, carpeting, clothing and more to eliminate odors and provide the fresh feeling you enjoy."

Never damaged any of my clothes, anyway. Though maybe you're thinking of the Febreze air freshener spray rather than the fabric spray?

(I also realized when I checked the site that I've been spelling it wrong for years - apparently it's Febreze, not Febreeze. Whoops.)

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just step into any starbucks and it will rid all smells of restaurant food, smoke, booze, whatever. the bean smell neutralizes it.. seriously!

Any essential oil mixed with water in a spray bottle will also do the same thing as febreeze without nasty chemicals. That's what I did in college, using lavendar and/or lemon oil + water + plastic spray bottle from duane reade.

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