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Chocoholics rejoice! Last night Gothamist finally spied signs of elf-like movement in the new 2nd Avenue branch of Max Brenner Chocolate by the Bald Man as a sign posted on the front door slated a November 27th open-to-the-public date. Cookies were piled high, chefs roaming the premises, and the vats of chocolate were actively churning. Now East Villagers can satiate their chocolate cravings even faster and more often, without even having to walk all the way to the original Union Square location, which opened its hub of chocolate culture to the masses in late July.
The new Max Brenner Chocolate by the Bald Man opens Monday, November 27th at 8 a.m. and is located at 141 2nd Avenue at 9th Street.
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I really wasn't that impressed with the last once. It's slightly pricier than La Maison and nowhere near as good. Although, the staff was better looking and they have a hidden sample drawer that slides open if you flirt with them.
I happen by the new one on a multiple-times-per-day basis. I swear they look open. I know the sign says the 27th, but there were quite a few people sipping coffee in there last night and even at 9am this morning, there were "plainclothes" people in there and, as you mentioned, piles of cookies and muffins that didn't look like they'd last until the 27th.
Is Max Brenner a chain or are they all local to New York? I like chocolate as much as the next girl, but I'm worried it's part of the Urban Outfitters-ization of the East Village. Anyone have any info?
Is it REALLY necessary to have two locations so close to each other? Every neighborhood in Manhattan seems to be turning identical to one another.
what did it replace? the polish restaurant?
ugh - this place is like the cheescake factory of chocolate. overpriced, annoyingly busy and the staff is straight-up retarded.
ug. seriously do we need two chocolate-disney's within 10 minutes walk of each other? gross.
Max Brenner is a chain that started in Israel in the 90s.
Also, this Max Brenner fellow has a serious complex about his lack of hair. "Chocolate by the bald man"?
Matt, there used to be a sushi restaurant there, but it was closed for months before it actually vacated.
Their chocolate sucks.
To all you people saying 'ugh', there are still plenty of health food cafes in the East Village - no one's forcing you to eat at Max Brenner. If I can cope with passing 5 Starbucks every day on my way to work (I loathe Starbucks) you can deal with 2 Max Brenner stores.
Matt: before the sushi restaurant it was a Starbucks that moved across the street around February 2004.
I lived at 141 Second Avenue for four years (when it was still housing the Starbucks) - I never went into the Starbucks, but I imagine if I still lived there now I'd be in there eating chocolate every day...
Does anyone know if they'll have the breakfast special that the other shop ran after opening? A cappuccino and a pain de chocolat for a dollar should could make accepting the loss of a vacant sushi restaurant a little easier.
Lame. I'll stick to the Mudspot.
I am so confused as to how many people are being so negative about something like this.....Starbucks, McDonalds and so many other chains have taken over this city, something new from the outside world that no one's familiar with should be accepted! I've explored their menu several times at the Union Square location and I welcome with open arms a much cozier spot to relax with a hot chocolate. Why are people so negative and acting like pathetic losers? Get over yourselves.....
I totaly agree with the last comment- I am happy to have Max 2 blocks away- and as the winter is coming...cup of hot chocolate becomes a need.
Theres one i went to in Israel- the original- BEST CHOCOLATE EVER!!!! Go to that one if u r in Israel.