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Rather Be in Philadelphia? Pshaw

2006_06_phillyads.jpg

Oh, those advertising creative students are so imaginative! Students at Adhouse Advertising School developed a campaign of "edgy ads" to try to make the City of Brotherly Love attractive to New Yorkers. While this was just a student project, Gothamist has to give them props for the Hotel Chelsea poster. Philadelphia advertising agency owner Steve Grasse saw the ads and said, "It's all really brash and in your face. New York's full of s--- and it's phony. If Philly was smart they would have a real [campaign] to do it." Grasse would have wanted more about the Philly experience in the ads, but hey, why would those students go to Philly to try it out? Anyway, you can see all the ads here, and as Gridskipper points out - no Ben Franklin is anywhere. Will M. Night Shymalan be the next symbol of the city?

And Phillyist? It's on.

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Comments [rss]

  • ahlen

    "Nothing will ever be as good as it was"

    America is changing. The world is changing.

    The good is still here, there, and everywhere.

  • m&m

    You people are all weird. Most of these comments (with the exception of ~~advertising critic's) are about as useful as arguing that blue is better than green, with purple holding a strong third place. Geez.

  • Looking at that subway map one again got me thinking - Subway service to Staten Island, as that is where the lines appear they would wind up.

  • but we always feel the party is somewhere else...

  • I moved here from London. Spent 7 years in Boston. I finally got wise(r) and moved to Philly. I've been here 9 months looking to move to NYC. Yes in Philly people are working hard to make it a cool place. Good for them. The same people, all the time. It gets a bit, well, tedious. What Philly, and every city, needs are places that open for a year then get replaced by new ideas (sorry if you owned that business). The days of institutions are over. keep moving...

  • It was actually from his commentary peice. See, at one time TV stations used to have commentary peices as part of their newscasts as a means to sort of mimic a newspaper. The practice is basically dead. In a way the were sort of like blogging.

  • anonymass

    Now that's cutting edge reporting, New York style.

    Cause, ya know, there's a real shortage of rude government contracted employees in NY.

  • Channel 9's Rolland Smith tonight told of a trip to the Liberty Bell in Philadelphia and how rude the security people were.

  • Proof that F. Rizzo is a New York newbie and doesn't know shit:

    He said "in Staten Island"

    'Nuff said.

    [39] Posted by: Bickle | June 22, 2006 03:14 PM

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    Yes, Frizzo has revealed himself to be some 57 varieties of idiot. But native New Yorkers do say this. (It's "on Long Island", though.)

  • advertising critic

    In response to #43, I can see your point, Mike, but I should clarify what I meant by my dislike of the MOVE (LOVE) logotype usage.

    Every ad needs a proper call to action, and this one is presented in an esoteric, illegible fashion, and makes a "clever" reference that only Philadelphians would feel good about. A New Yorker looking at the ad wouldn't feel a gut reaction to the LOVE logotype, compared to, for example, a parody such as I [HEART] PHILLY written like I [HEART] NY. The audience is a New Yorker, and the ad needs to strike a chord with a New Yorker. For the purposes of these ads, who cares what a Philadelphian thinks of it.

    The call to action is hidden. The "move to Philly" c.t.a. needs to be as bold as the catchy headline content, because the goal of the ad is to get the viewer to act, and that action is to actually move to Philly, not visit Philly, or think about Philly.

    These ads simply say "New York stinks. By the way, Philly is the edge of New York." What does that mean? What does edge mean? What? An unclear message and goal is a telltale sign of a bad ad.

    Aside from the hook, the call to action should convey "Philly has what YOU are looking for, and New York does NOT have that. Move TO Philly to FIND what you are looking for."

    And it's very challenging to say that in a couple words, and to convince a New Yorker. These were made by students after all.

    ~~advertising critic

  • em

    I know/know of more than a few people who have moved to Philly over the past year or so.

    We'll see how much longer it remains affordable.

  • Funny, I thought New Jersey was refered to as the sixth borough. I have also heard Long Island refered to as such.

    And yes, Frank Rizzo is in the mob.

    Now have you ever seen the TV news down there?

    It is quite funny, in both the good and bad way.

    There is a 1970s themed newscast, complete with Ron Burgundy like anchor. Then there is one with the former host of Access Hollywood and a Liz Cho clone and on another chanel there is Vince "Yes, I am really an ATF agent, honest!" DeMentri who got fired from WCBS for that little stunt. They have nothing like Chuck and Sue there!

  • Frank Rizzo was a mayor of Philly. And a mobster.

    Just another way Philly desperately tries to imitate NY.

    And I always thought Philly was part of NY. Isn't it the sixth boro or something?

  • as far as i'm concerned, new york is only missing one thing: a healthy rave scene. i like the music so much i moved to toronto to hear it. philly's rave scene is actually pretty strong right now. i've been there a few times for parties in the last couple of months and i have had a good time. the city feels nostalgic and we were even kicked out of the liberty bell :)

    [28] Posted by: kevin Bracken | June 21, 2006 06:38 PM

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    Cool raves and kicked out of the Liberty Bell too?

    Man, you're edgy.

    ("Edge", by the way, is the highest aspiration of mankind.)

  • New York will always be New York in whatever form it takes and that's why we love it.

    [26] Posted by: MT | June 21, 2006 06:08 PM

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    Really? Nothing can change it in a way that will make it less than it is/was? Hmm. Sounds a lot like "America, Right or Wrong" and other unthinking notions. (Actually, the frequent "get the fuck out" comments on Gothamist are a lot like "America: Love It or Leave It".)

    I'm a native New Yorker. I've lived elsewhere. Spent substantial amounts of time not just in other American cities but elsewhere in the world.

    I still think New York is the best city I know. And it could be better for me if I took better advantage of it. But, in another sense, it isn't that great. It is NOT every aphorism and slogan from across the generations, brandished by enthusiasts who cling to New York as their identity the way some people cling to their chosen team in their chosen sporting event

    Get real.

    (Oh, and it would be a lot closer to its greatness of legend if we didn't simply accept every affront to our town that its business and political "leaders" hurl our way.)

  • mike k.

    The artists aren't leaving New York for Philly. They're leaving New York for Berlin, Germany. It's WAY cheaper than Philly, and has a LOT more going on.

  • And as far as those who bitch about prices, my wife and I pay $1500 for a spacious 1 bedroom in midtown.

    How did we get it? Because we're both born and raised in NYC and we know people.

    [16] Posted by: JP Lynch | June 21, 2006 05:01 PM

    *************************************************

    Why did you feel the need to include this point and what do you think it says about you?

  • Isn't Frank Rizzo a mobster? That would sure explain why edge = high crime rate.

    [14] Posted by: Giuliani Time | June 21, 2006 04:44 PM

    ******************************

    Frank Rizzo was the long-time mayor of Philadelphia.

  • misspixie

    I love New York (and I live in Brooklyn). New York is amazing. But if you're coming to New York for a certain kind of lifestyle--artsy, NPR-listening, living-in-lofts-painting, writing, making music, etc.--then I'm not sure you'll find it without a trust fund or a pretty hard core day job. The fact is that New York is very, very, very expensive. While the city is still wonderful, the cost of living makes it harder to create or find that lifestyle that New York still evokes. So basically, I agree with Samantha T--there's a certain loss of joie de vivre and experimentalism that accompanies the reality of living in such an expensive place.

  • Bickle

    Where do you hang out? It's not a question of grammar. It's hilarious that you're spewing shit like some well-versed New Yorker who knows this town up and down, and yet you make a faux pas that's almost as bad as calling Houston Street "hyew stan street." Face it, you don't know what you're talking about. Look at the 54 thousand supposedly "improper" uses of grammar on the nytimes archives and tell me that again. You wouldn't know about underground shit in New York if it slapped you in the face. You don't even notice *above*ground shit in New York. People like you should leave. Ingrate.

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