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Bands in New York need to be creative to stand out amongst the masses. A year ago we were on an Indie Night School panel discussing how to get your band reviewed and noticed. The general consensus was that a cd will quickly find it's way into a cd player if a friend has recommended the band. Word of mouth from people with similar music taste speaks volumes over, say, receiving fifteen emails from a band in one week promoting their shows.
I Rock I Roll recently noticed a flyer hanging up around town, which read: "Where were you? I waited all night. I'll be at Fat Baby on May 11th at 8pm. 112 Rivington Street. Please don't let me down. - Your Secret Admirer"
The flyer is for a band, called Your Secret Admirer, and this is how they promote their shows. A pretty great idea - even if that show is at Fat Baby, a venue which, for the record, we have never - even secretly - admired.
So, let's see some more ideas like this!
Photo via Nora @ I Rock I Roll
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I seem to recall that a few years ago a band or maybe a promoter or something at least music related created flyers that looked almost exactly like parking tickets, complete with the neon orange color, but on the violation side had something about the band/event/whatever on it. The city discovered these when some good citizens attempted to pay the tickets. Anyone know the specifics?
I'm pretty sure crif dog (hot dog stand) in the e. village did a similar promotion with parking tickets last year or something . . .