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A (Canine) Star is Born

2005_06_magic.jpgThe folks at Old Navy have been looking for a new doggie mascot for their marketing campaigns and had asked the public to enter their dogs in the competition. You can see many entrants online - vasser seems to be wearing an Old Navy shirt, nico looks like a toy and china is wearing a birthday hat! But if you want to see some hopeful dogs and their stageparent owners, head to Union Square, you'll see hundreds and hundreds of dogs and owners patiently waiting to meet with the Old Navy casting director in hopes their pup will get to prance around with a B-list celebrity in a kitschy commercial.

And apparently Magic, the old Old Navy spoke dog, is retired.


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  • Jen

    Jake says there are a lot of dogs who seem unlikely to be cast - like Great Danes - but you never know, considering that Marmaduke is a star! (yes, I know Marmaduke is just a cartoon.)

  • I just stopped by- lots of cute dogs.

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