Nike and Apple Together With a New Product

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Two of the biggest brands in the world came together today in New York to announce a partnership for a new product. Nike and Apple - who wasn't content just with opening a store on 5th Avenue - announced the Nike+iPod - a wireless system that can track your running progress and allow you to choose a "PowerSong" to pump you up when you hit a wall. The sensor fits into a special compartment under the insole and a receiver attaches to the iPod (which only works for the Nano). With the sensor, a voice can tell you what your progress is through the headphones with the touch of a button. Nike is rolling out several new Nike+ shoes in the fall, with the Air Zoom Moire as the first in the Nike+ line. There's also a pretty spiffy Nike+ website where you can track your run history and set up competitions with your friends. The Nike+iPod sports kit has a retail price of $29 and will be in stores in 60 days.

On hand (in addition to Nike CEO Mark Parker and Apple CEO Steve Jobs) were Lance Armstrong and Paula Radcliffe - both of whom talked about running briefly. Armstrong - who is training for the New York City Marathon and is the 7 time Tour de France champion - said that he's been training 45 minutes - 1 hour a day and hopes to come within one hour of Radcliffe's finishing time. A tall task for most considering she finished the London Marathon in the world record time of 2:15.25. Radcliffe said that she's been running in Central Park while she's been here.

Also spotted by Gothamist was Futura and Spike Lee, who wears a size 9 sneaker.

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Comments (13) [rss]

Too bad I hate Nike. And I have a video iPod, not a nano. oh well.

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Will Lance and Paula be putting their times up for the public to see?

WEARS SIZE NINE. big pet peeve of mine/

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lance and paula didn't say whether they would show their times. but lance did say that he hopes to pick up some tips from paula - she said that she's sure he'll do quite well. which is when he said that he wanted to finish within an hour of her.

all fixed krisin. sorry.

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so one of the best parts about the press conference was that there was a guy that worked on this project (from nike, i beleve) that they called joz. and he kind of looked like a skinny, beardless woz.

I bet this drives those Apple-haters crazy, the ones who might have believed Gothamist when your post yesterday was titled, "Our Last Apple Post Ever."

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Hahhaha. Running and ipods. Such a faggy idea. Fill in the blanks. apple users suck M-NC-CK juice

For someone who was on such a high horse about "negative posters" and "personal attacks", Brightliner sure loves to troll the Apple threads and take lots of (lame) shots at other posters. Notice who made the first shot at G'ist readers in this thread? (hint, it's #7 above) Haha, what a hypocrite. Even though nobody who reads Gothamist takes anything you have to say seriously, please keep the comedy coming, Brightliner.

BUUUUWWWAAAAAAAAHHHHHH!
To quote Arnold from happy days.
Don't slip on the mancock juice, apple joggers.

I rest my case. kj and all its pseudonyms are out in force. Must be it leads such an incredibly full life that it has time to read all the stories it absolutely hates on Gothamist. And so lonely and desperate for attention that it needs to post under several different names just so it can have somebody who agrees with it.

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brightliner, you can get whoever to check the IP addresses and they'll all be different. Fact is Mancock Juice has caught on in a big way. Shut yo face! hahahaah.

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