If you suddenly start to feel like you're in the mood for Schumann or long for a ride on the Rheinbahn, you're not going crazy, you're just experiencing the effect of an ad swap NYC is doing with Dusseldorf. Starting June 19, the city will devote outdoor space pimping the city on the Rhine - in return, of course, for signage in Dusseldorf, starting May 29. The Daily News says that the city hopes this will "be beginning of advertising swaps with cities around the world."
If you're in Dusseldorf, take pictures of the NYC advertising and email them to us or tag them on Flickr with "gothamist" - we'll be looking out for the Dusseldorf ads. And the World Cup is in Germany this year - with matches near Dusseldorf.




Too bad Berlin is a million times more fun than Düsseldorf.
Rühren mein Affe. Lieben meine Affe-Monkey!
I live in Duesseldorf and I will take photos of any ads I see in Duesseldorf and tag them gothamist.
Duesseldorf??? Wtf. That's like the White Plains of the Rhein-Ruhr Valley.
Cologne is much closer to being the NYC of that area!
Yes, Düsseldorf! I've been living in this great city for more than 4 years and I prefer it to Cologne, definitely! The ads are all over the place, but too be honest they didn't choose like "incredible pictures". Brooklyn Bridge, Times Square etc. It looks like a job done within 5 minutes... Have you seen some of them already or should I send you some pictures? I would love to see the Düsseldorf ads somewhere, any idea?
Best regards from ad-swap-city with a big jazz festival this weekend
Steffi