Tekserve iPod Dominos

A little while back, The NY Times reported that ESPN expected dominos to be the next big sport. We're not sure this is quite what they were talking about though. The Consumerist points us to a new ad for Tekserve that uses iPods as dominos (the toppling kind, not the spotted) to highlight their services.

We noticed that the first one's screen was lit and the second had writing on it, but the others seemed all blank. Did they use broken iPods? And why didn't they just set the backlight to timer to always on? Of course, there's the problem of setting up dominos too.

And a previous look at the philosophies of Tekserve and the Apple Store, where our readers compared the two services.