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Gothamist thinks everyone could have predicted this a couple years ago: The city's much ballyhooed deal with Snapple to be the official drink of the city has come up way short of original goals. The city had reduced the value of the $126 million deal to only $33 million. The Mayor's office is claiming that perhaps they were too ambitious with their goals, but Gothamist would imagine that if anyone at Bloomberg LLP said they were going to fall $93 million, they'd be in hot water. The Post has some of the revised numbers and revised thinking:
The original goal of 5 million cases over five years has now been taken down to just 330,000. Each case holds 24 cans or bottles, which generally go for $1 each.Are you kidding us? City Comptroller William Thompson, who has always been against the deal, is pretty smug these days - his spokesman told the Daily News, "This had been portrayed as the best deal on Earth. But it seems to be flatter than yesterday's cola." Thompson now wants the contract to be up for review in an entirely new bid. Snapple has been bent on ruining NYC - just think back to last year's insane attempt to have the world's largest popsicle on a hot summer's day in Union Square."We were a little bit green, maybe, on the vending business and knowing that it takes electrical outlets and it takes certain traffic," Kevin Booth, the marketing agency's chief financial officer, told the Franchise and Concession Review Committee. He said only 700 to 800 Snapple machines could be installed, not the 3,500 envisioned when the contract was launched in April 2004.
What did you think of the Snapple deal? We'd prefer it if the drink brand were more authentic to NYC. Gothamist on city sponsorship ideas.
Photograph of the Mayor heralding the Snapple deal at a high school; the city's $40 million deal with Snapple to be the drink in city schools has been doing better, because those kids will buy anything with sugar
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Snapple says it's "all natural," yet when you simply take a look at the nutrition label it says HIGH FRUCTOSE CORN SYRUP and only 5% fruit juice. How could it be "genuine New York" if it's not even genuine fruit juice?! And they're feeding this shit to kids, no less!
I stopped buying their sh6t after they let go of the "made from the best stuf on earth" lady.
It still was extra $33 million for the city so it certainly was a good deal. After the deal was announced, all those monday morning QBs - especially William Thompson - woke up and complained about the deal..
In the end, this was good idea even if not worth of $120M.
Wendy ("the Snapple Lady") was let go because she drank too much of those high sugar Snapples and has gotten too fat, hence her appearance on Celebrity Fit Club.
Made from "Best Stuff on Earth" my ass, more like "Fat Stuff on Earth"
Note to self: Vending machines need electricity. Brilliant. And you wonder why government employees get a bad rap.
Since a lot of the Snapple machines simply replaced other machines in the public schools' teachers' lounges, there's no way the deal created an "extra" $33 million for the city. At my son's previous school the old machine had water and mostly diet sodas (Coke brands) at a fairly low price (75 cents I think) and when the city swapped it for a Snapple machine with mostly full calorie drinks and a much smaller bottle of water at a much higher price ($1.50 maybe), the teachers just stopped buying from the machine and made the effort to bring their own. So revenues from that machine probably fell, even taking into account that the old machine was relatively underpriced.
Simply put, Snapple doesn't fuel New Yorkers. We aren't that interested. Now if they could work out a deal for more Starbucks...
(ha. more starbucks. what a joke.)
Starbucks sells a product with a highly addictive drug in it. Caffeine causes a number of health disorders, can cause seizures, and shorten life spans. So actually, we still have drug dealers on every street corner, just more socially acceptable equivalents.
Star-bux,
Blahblahblah....
I thought you were joking about the Snapple Lady getting fat and being on a celebrity weight loss show. But anyway, I agree: I stopped drinking Snapple at all when I realized they just used HFCS instead of sugar or actual juice.
Guys, the Snapple Lady WAS ALWAYS FAT. She didn't get fat by drinking Snapple.
But she sure as hell didn't get THINNER drinking Snapple!