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We were strangely fascinated by the article in Sunday's New York Times magazine about the business of creating the perfect pre-sliced apple that could be marketed as the perfect portable snack. You may be thinking the same thing we were thinking -- aren't apples pretty damn convenient the way they are? Apparently not, and apparently people are willing to pay extra for pre-sliced apples; Crunch Pak has surveyed the market:
Crunch Pak's first market research [was conducted by the company's marketing director] at Little League games. After dispensing samples, he would ask parents why they would pay extra for what effectively boils down to an apple-chopping service. He claims that the answer he heard most often was "Because I'd rather be here at the game watching my son play baseball than at home slicing apples."Oddly, apple slicing was being denigrated as an unthinkably oppressive undertaking, a kind of punitive kitchen duty, evoking the G.I. obscured behind mounds of to-be-peeled potatoes.
Okay we'll admit to buying pre-washed bag salad, and we can see a certain logic in buying pre-peeled and/or chopped garlic (no stinky fingers), but we think this is taking things a bit too far. Slicing an apple takes all of 30 seconds, and a whole apple is pretty damn portable, but then again, time is money, especially in New York, it seems. What kinds of "convenience" foods are you willing to pay for?
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sometimes when you're out, you don't have a knife and don't like biting apples. it's instant gratification.
The next step is for the parents to hire someone to go to their kids little league game for them.
If they packed the apples with Skippy's Reduced Fat Smooth Peanut Butter, I might buy it.
And I do buy prepacked lettuce and spinach. But pre-scrambled eggs, forget it!
I have to say, I only liked sliced apples. I know it isn't logical, seeing as there is no taste difference. I would spend a little more to eat a sliced apple than the inevitable "no apple" I am eating now.
That's just truly sad.
Perhaps the apple could come already partially digested so that the kid simply has to suck it down his gullet. Or maybe in pill form! that would be the killer delivery system.
It might be for neurotics like myself who hate biting into large food objects...I even break off bits of my sandwich when I am eating one. Then again, a true neurotic, again like myself, wouldn't trust whatever 'processing' took place in order to keep that apple fresh in the bag.
Yeah, I will just continue to cut up my own apples.
Real men take an apple to the face.
No nibbling of uniformly sliced apples!
Oh, and does it come peeled?
my question is, what are they putting on those pre-sliced apples to keep them from browning?
when i was a kid we'd always slice up apples and throw them into a plastic bag before going out on trips, but if we didn't put lemon juice on them they'd start browning in few minutes. the lemon juice definitly changed the way the apple tasted, but also kept them from looking really ugly.
Anybody know what does crunch pak do to their appples?
Is there a Craigslist are for food pre-chewers?
Good lord are people lazy little lumps of meat nowadays!
This is the greatest thing since Toastables[tm]!
According to the article they are packed with a tasteless powder that stops the browning...And they do come with caramel, which makes it a pretty good snack.
since im always such a shit around here, i figure ill submit a recipe to make my presence more pleasant.
mix brown sugar and cream cheese for a good apple-slice-dipping-sauce. get soft cream cheese and mix in brown sugar until it's a lightish brown. enjoy!
(yeah i know its basically fat mixed in with fat, but if you slice your own apples you can burn some calories!)
I wanna learn how to slice up an apple using a pocket knife and to eat it off the blade.
I see cooks/chefs skin an apple with such precision, then just cut wedges off it.
it's terribly sad that people are so lazy, but it moves towards the day when we just get a daily IV drip/pill with nutrients and don't actually eat food. Now that will be cool.
People are too lazy to make their kids a PB&J sandwich and instead buy those disgusting pre-made ones, so I'm not surprised they won't bother to slice a piece of fruit either.
I think of you brought a whole apple to a little league game and pulled out a pocket knife to slice it with on the spot, some hysterical parents would freak, cops would be called, you'd be arrested, kid banned from the league for life, terrorism charges filed, and life ruined.