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Some people watch the Super Bowl for the game, some people watch it because they know there will be Buffalo wings at the gathering, and some people watch it for the ads. You can thank Ridley Scott, Chiat/Day and Apple for making Super Bowl Commercial Analysis as big as Monday Morning Quarterbacking. There are many places where you can watch last night's ads - Google Video, USA Today, AdAge, the NY Times - but Gothamist wants to talk about our favorites. We'd have to say the Burger King Whopperettes were awesome during the last 20 seconds, but the build-up was pretty annoying; BK bonus: the website lets you build your own burger. And because we things about stupid humans, Gothamist is a fan of the Bud Light's Magic Frdge spot. We would have hoped the Mastercard spot with MacGyver could have had Selma and Patty in it (the Simpsons did the MasterCard spot last year) and we think the FedEx spot was kind of goofy. The ESPN Mobile spot's usage of Chad and Jeremy's A Summer Song was cute, but it only made us want to see Rushmore again - or listen to the soundtrack. The Diet Pepsi ads were also dumb, but for a maybe fun NYC fact, we think the P.Diddy one was shot at the Power Station (it looked like it anyway...and sorry, Jay Mohr, your big news will be your engagement to Nikki Cox, not these ads). And who knew it was a Nassau Country Girl Scout Chorus that sang "True Colors" for the Dove ad?
Did you have a favorite ad? AdFreak blogged the ads during the pregame, first quarter, second quarter, halftime, third quarter and fourth quarter. AdRants likes the Burger King Whopperettes commercial. Bob Garfield at AdAge didn't like the Bud Light commercials but did like the Sharpie commercial. Stuart Elliott at the NY Times liked the American Home Health ad (crediting the Todd Haynes film Safe). AdWeek's Barbara Lippert really liked the FedEx commercial. And USA Today's AdMeter says that the highest rated ad was the Bud Light Magic Fridge. Plus, most everyone hated GoDaddy's commercial, but maybe GoDaddy wins because they are so talked about.
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I felt the ads this year were perhaps the worse I've ever seen during a Superbowl event. My personal favorites were either done before, or had a humorous tone to them.
I felt like the majority of these ads were just plain uncreative, unoriginal, awkward, and lacking any kind of conceptual basis.
I kept saying to myself, "Where the hell is this going?"
Some of the Budlight commercials were funny, but these editors need to know when to just cut the footage without dragging the humor.
IMHO, the BK ads were just outright silly and distasteful.
Shouldn
i dunno, it seemed like there were some funny ads. the bud ad with the streaker was good.
then again, i'm all about the lowest common denominator in ads.
Sure, a lot of them were funny. But it seemed like almost always the humor was just there for no other purpose other than to be funny.
You could have stuck in a Seinfeld skit and add a Budlight logo at the bottom of it and they would have equal relevance a lot of times.
"And because we things about stupid humans, Gothamist is a fan of the Bud Light's Magic Frdge spot."
gothamist is in no spot to look down on "stupid humans"
There are sentences in this post that are so poorly written that I don't even know how to respond.
Degree's "Stunt City" was beautifully shot and directed. Worth a look!