Two weeks after we wondered about the Bahamas Tourism Board's subway advertising, the NY Times takes up the task. It turns out that CBS Outdoor will remove two of the ads, because they are bad for subway behavior: The "How to turn a seat into a hammock" ad and the "Flyflish with a cellphone on subway tracks" ad (the "Subway snorkeling" and "Use your umbrella as a golf club" ads are safe). Well, duh. As amusing as they would be, Gothamist would get spooked when we'd see this poster of the ONCOMING train as the figure is cellphone-flyfishing. (Yes, we're a big ol' scaredy cat.) And the Post seems to have the first post-subway rules incident where the police ticketed a woman for putting her shopping bag (from Whole Foods, natch) down on the seat next to her on the F train - and the train was pretty empty! The CBS Outdoor spokesperson told the Times, "We don't act as censors but clearly if an ad advocates something that compromies the safety of the community, we will not post or in fact act to remove the said ad copy." The ad agency behind the ads is Fallon, which says they are "great." Gothamist would agree they are interesting, but since Fallon no longer has a NY office, we assume they just want idiot New Yorkers to kill themselves or get fined.
What do you think of the ads? Other problematic MTA advertising: The Mitchum ads and the Akademiks ads that touted oral sex.





one of the ads: "making a hammock" is illegal too. not to mention, who wants to lay down on dirty subway seats?
the graphics are nice. the how-to concept is sucky.
And as a former fallon person, I can say that was prolly what they were shooting for.
If they are going to have whole cars for Budlight and Alizé (sp?) ads, shouldn't they have whole cars dedicated to Promises and Bettey Ford ads as well?
According to WNYC this morning, the subway snorkeling ads are also getting pulled because they promote walking between cars, which is now illegal.
I thought the ad was amusing, but you KNOW some dumbass is going to attempt it and lose a limb.
My buddy in from out of town was ticketed 2 nights ago at 2:30 am on a TOTALLY empty G train for having his feet on the seat. It has begun.
Looks like they also encourage that subversive illegal pantless activity.
No surprise if the ads suck-we used to use Fallon NY and MSP as our agency...note the words: "used to..."
I was wondering how it would be til someone complained. The fly fishing one was especially dumb.
I was wondering when they were going to notice that stupid "hammock" ad. Isn't there someone at the MTA to approve these ads *before* they put them up?
I work in advertising and I like the whole campaign. Everyone notices them and I think they are visually pleasing. I admit, it's stupid on Fallon's part not to check these things out, but c'mon, they are lighthearted, silly and refreshing.
That picture makes me dizzy...