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Cereal Killer

2006_01_food_cheerios.jpgMom always said that breakfast is the most important meal of the day. That's why we're a little disappointed that the new, hip franchise Cereality has yet to open in the Big Apple. A cafe solely devoted to the love of Froot Loops, Cap'n Crunch, Cocoa Puffs and the like, Cereality sounds like the perfect compliment to the diner, pushcart and coffee house options we New Yorkers currently enjoy.

That said, one New Yorker - chocolatier Jacques Torres - is trying to bring cereal into the realm of gourmet goodies. His chocolate-covered Cheerios and Cornflakes aren't exactly the healthiest breakfast in the world, but with their addictive, killer combo of sweet, creamy and crunchy, they might just be the perfect get-up-and-go ticket in the A.M. Besides, chocolate contains caffeine, right? Could it be any worse than a morning cup of Joe? We think not. Or at the very least, we hope not...

Jacques Torres Chocolate
66 Water Street
Brooklyn, NY 11201
718/875-9772

Jacques Torres Chocolate Haven
350 Hudson Street
New York, NY 10014
212/414-2462

Contact the author of this article or email tips@gothamist.com with further questions, comments or tips.

Comments [rss]

  • These would go nice with an espresso or gourmet coffee.

  • meesalikeu

    besides cereality there is already another new cleveland-based chain called "cerealicious" too.

  • You know what someone should invent! Pot dipped in chocolate! And then a Centrum dipped in chocolate to counteract the THC... And the chocolate.



    Where's Tommy Chong when we need him?

  • Brooklyn480

    My college had a cereality in it's campus center. Now that was a great place for one - however, I was highly disappointed in it. For starters, it was outrageously expensive for what it offered. While some cereal combinations were okay, the only thing I really liked was that you could create your own custom cereal combination. but, then again, once I had discovered one through them, I bought all the same ingredients and made it for myself for much cheaper.



    I'd rather pay for the Torres cereal, since it's a local place, and not another chain-type eatery.

  • Brooklyn480

    My college had a cereality in it's campus center. Now that was a great place for one - however, I was highly disappointed in it. For starters, it was outrageously expensive for what it offered. While some cereal combinations were okay, the only thing I really liked was that you could create your own custom cereal combination. but, then again, once I had discovered one through them, I bought all the same ingredients and made it for myself for much cheaper.

  • Cereality sounds wickedly stupid and I am kicking myself for not coming up with the idea of selling bowls of cereal at an incredibly high mark up. If you want cereal, go to Pathmark or A&P and get a box of whatever, a gallon of milk, plus any topping (like bannana) and you'll save oodles of money. If you still feel that you haven't paid enough, I'll be happy to take your money for suggesting the idea.



    As for cereal, I love Post Shreddies, which I have to bring from Canada, since for some odd reason they are not sold in the US.

  • crybaby

    is this a joke?

  • Sooz

    Holy Oats, Batman!



    Torres is truly Satan in chocolate-dipped form.

    This sounds like what we used to do in college when someone was stoned and searched the pantry for stuff to dip. Then again....

  • scoboco

    i thought cereality seemed like an awesome idea... until me and my daughters went to the one in chicago last august. the store's design was totally blah: not at all trendy or interesting... more like suburban mall. all the fruit toppings were frozen (even the bananas!) and it was stupid expensive. the idea's still a good one... but unless it catered only to tourists, it'd have to be manhattan-ized to fly in this town.



    but chocolate-covered cornflakes sound dope.

  • Jacques Torres also has a 'cereal' bar with raisins and several types of cereal covered in chocolate. I had it once when I was pregnant and LOVED it. Now, I might not be so enthusiastic as it was insanely sweet. But, hey, if that's what you're into...

  • Chocolate-covered cheerios? Dear God... why not just wrap some heroin in cellophane and a bow?

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