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These ugly pink decals have been showing up all over downtown these last couple of days, to promote the launch of the $299 complete Sex and the City DVD set. They are quickly turning dirty and gray as people scrape their shoes over them. A few have even started peeling up, and will probably begin tripping people in the next few hours. Microsoft got in trouble for a similar street decal campaign in 2002, and other companies have received widespread scorn for this type of guerilla marketing. HBO: please stop this campaign.
And various establishments in the city are offering freebies if you're wearing pink or mention the "Put Yourself on the Map" promotion.
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It would be nice if the city's graffiti task force was sent after street marketing companies who do these kinds of things -- and the companies that hire them. Fair's fair.
Someone wrote "FAG" across one downtown. Perhaps more editorial comments would discourage this
That's right. How many Time Warner interns would it take to get arrested to make these companies stop?
I don't think that Gothamists coverage of street art or sex and the city are really contradicting what is being told here.
I think that street marketing and street art are totally different things. From what I have learned about street art, alot of them (Obey Giant) are mocking the fact that advertisers are becoming overzealous.
Companies should stick to some of the less intrusive advertising and try to not be SOO innovative.. Just stick to the basis - like the free coffee given out in Penn Station a few weeks ago.